Automatic Implicit Motive Codings Are at Least as Accurate as Humans’ and 99% Faster
Implicit motives, nonconscious needs that influence individuals’ behaviors and shape their emotions, have been part of personality research for nearly a century but differ from personality traits. The implicit motive assessment is very resource-intensive, involving expert coding of individuals’ written stories about ambiguous pictures, and has hampered implicit motive research. Using large languag
