I dagens konkurrenssamhälle behöver företag anpassa sin marknadskommunikation efter samhällets normer, värderingar och diskurser för att uppnå legitimitet på marknaden. Detta gäller även läkemedelsbranschen, som i allt större utsträckning har marknadiserats. Denna studie undersöker förekommande diskurser och dess inverkan på ansvarsfördelning gällande preventivmedel. En kritisk diskursanalys har u

Ett populärt och växande verktyg för företag att nå ut till sina målgrupper är att använda sig av influencers. Denna studie syftar till att skapa förståelse för hur digitala livsstilsinfluencers strategiskt kommunicerar produkter på Instagram i förhållande till identitetsteori, övertalningsstrategier och hög- och låginvolverings-produkter. Studien avser därmed att analysera framställningen av den A popular and fast-growing tool for companies to be able to reach out to their target audience is by using influencers. This study aims to contribute knowledge on how digital lifestyle influencers strategically communicates products on Instagram in relation to identity theory, strategies for persuasion and high- and low involvement products. The study refers to analyze how influencers communicates

Companies in the manufacturing industry are constantly seeking to be more effective in cutting costs and increase revenue to improve profits. Order picking is often the most expensive operation in the inventory, as it stands for 55% of the inventory operating expenses. Alfa Laval, a heavy industry company, is rolling out a new corporate strategy involving its operations, which this thesis is a par

This thesis studies the effect of digitalization on firm performance. More specifically, it investigates whether digitally mature firms outperform their less digitally mature peers. My analysis is based on literature on information technology, information and digital systems, and digitalization in general. I assess digital maturity through a suitable proxy. With data from listed Swedish firms, I d

The aim of this report was to investigate the prominence effect as an underlying reason for saved-lives insensitivity in moral decision-making. Saved-lives insensitivity, the tendency to help fewer rather than more victims, causes unnecessary suffering. Why this tendency occurs is still unknown, but the prediction of this study was that the prominence effect is an underlying mechanism. The promine

Background and Objectives: This research explored the possibility of organisations implementing the work of CIP for the right beneficial reason, or if the implementation was done because the subject is a trend. While CIP-methods are getting more and more popular, it remains in many cases unclear which concepts suit best to what organisation. Having a single organisation implementing a numerous var

This thesis critically examines the issue of shared border sewage between San Diego and Tijuana. In light of the recent sewage spill in February of 2017, dumping 143 million gallons of raw sewage into the Tijuana River, the phenomena of border sewage in the transnational environment of the Tijuana River Watershed has been a topic of interest in local and international contexts; raising questions o

Depressioner och ångestsyndrom har ökat i hela ungdomspopulationen, samsjuklighet är vanligt vilket ökar behovet av multimodala evidensbaserade behandlingsmetoder. Ett exempel är Unified Protocol (UP) som fokuserar på transdiagnostiska kärnmekanismer vid emotionella störningar. Syftet med uppsatsen var att utvärdera UP i gruppformat för ungdomar med depressions- och ångeststörningar vid en BUP-motDepression and anxiety disorders have increased throughout the youth population, comorbidity is common, which increases the need for multimodal evidence-based treatment methods. One example is the Unified Protocol (UP), which focuses on transdiagnostic mechanisms in emotional disturbances. The purpose of the study was to evaluate UP in group format for adolescents with depression and anxiety disor

Mindfulness is an increasingly popular social work intervention. The aim of this study was to examine how the social problems addressed by mindfulness are framed and how the nature and goals of social work are constructed in the latest mindfulness research from 2017 onwards. 25 peer-reviewed articles were examined with the help of Håkan Jönson’s perspective analysis, which asks questions about the

Strategic thinking is a popular topic in management journals, and many researchers have highlighted the importance of strategic thinking in managerial contexts. Still, there is a lack of consensus in the extant literature about what strategic thinking is, how it can be measured, and what are the cognitive elements that shape it. However, Prinsloo (2007) indicated that the Cognitive Process Profile

I psykodynamisk teori och traditionell praxis är en av grundteserna att tidpunkten för terapins slut ska vara en öppen fråga när terapin inleds och sedan beslutas om av terapeut och patient tillsammans. Denna tes står i konflikt med begränsningen till maximalt 25 terapisessioner för psykodynamisk psykoterapi inom Avtal för Psykoterapi i Hälsoval Skåne. Vilka konsekvenser detta får för de terapeuteOne of the basic premises in psychodynamic theory and traditional practice is that the point of closure is left open, and the therapist and patient together decide when the therapy is to end. This conflicts with the limit of 25 therapy sessions stipulated in the agreement between the health authority and psychotherapists, Avtal för Psykoterapi i Hälsoval Skåne. The consequences of this for the the

Does decentralization promote economic growth? This paper attempts to shed light upon this rather debatable topic by measuring the real effects of decentralization on economic growth in the political periphery in Indonesia. Indonesia issued decentralization laws that were implemented in 2001, which affected all districts except those in the special province of DKI Jakarta. Therefore, the effects o

Syftet med denna studie var att undersöka förekomsten och graden av alexitymi och dess samband med kvalitet i nära relationer och psykisk ohälsa i en allmänpsykiatrisk population. Studien genomfördes på en allmänpsykiatrisk mottagning för vuxna under två veckors tid med ett konsekutivt urval där patienterna vid ett ordinarie besök ombads besvara ett enkätmaterial. Statistikprogrammet SPSS användesThe aim of this study was to investigate the incidence and degree of alexitymia and its correlation with quality in close relationships and health distress in a general outpatient population. The study was performed in a general outpatient care unit for two weeks with a consecutive selection where the patients, during an ordinary visit, was asked to participate and complete questionnaires assessin

While contemporary research on managerial work in regard to normative control is extensive, there are fewer insights into employees’ perceptions. This study aims to discover knowledge workers’ understandings and perceptions of a strong and distinctive organizational culture. Comparing bold claims of an organizational culture with the imperfect reality attempts to sense the effects of normative con

Title: Implementing Change In Organisations: A Study on Limiting Factors for Managers in the Service industry. Purpose: The overall purpose of this study is to have a deeper understanding of how change affects employees and an organisation and what are the factors could hinder such a change. This study will draw on the theory of Change Management, in particular, the model of Prosci ADKAR. Method

Title The social media paradox How social media and influencers affect consumers’ perception of quality of life Course Code BUSN39 Global Marketing Authors Elisabet Lund & Paulina Haux Supervisor Peter Svensson Keywords Social media, Influencers, Conspicuous Consumption, Quality of Life and Consumer Behavior Purpose The purpose of this study is to investigate how consumers perceive the co

Konceptet personalisering innebär att fokus allt oftare riktas mot individuella politiker och deras personliga egenskaper. Sociala medier, så som Instagram, har gjort konceptet än mer aktuellt då möjligheterna att politiskt kommunicera personligt har ökat genom dessa. Studien ämnade att undersöka om personaliserad kommunikation av framstående svenska politiker på Instagram har ökat under den senasPersonalisation is a concept which is based on the idea that focus is increasingly directed at the individual politician and his or her personal characteristics. Social media, such as Instagram, has revived the concept since the possibilities for personalised political communication have increased. This study aimed to examine if personalised communication among prominent Swedish politicians on Ins

Bitcoin has become a mainstream in the financial world. It has several similarities with Gold as low correlation with stocks, inflation hedge, government decentralization and the no currency attachment. Therefore, the name of the new “Digital Gold”. This study compares Gold and Bitcoin, offered as an alternatives financial assets. Thus, there are two research questions. First, if Bitcoin helps to

The emergence of social media opens up more places for interaction. The interaction enables individuals to produce how they want to be perceived by an audience, which can be referred to as image. Image is essential since people will act to fit this picture. However, image can be ravaged in a moment, which causes individuals to take actions to repair the audience's perception of image, if threa

Forskning visar att behovet av människans kontakt med sina biologiskt nedärvda affekter är viktig för att uppnå affekttolerans, vilket ger förmåga att mentalisera och kognitivt tänka om både sina egna och andras känslor. I psykoterapi tränas affekttolerans. Det kan vara en stor utmaning för människor att exponeras för de affekter man förkroppsligat. När affekterna aktiveras blir de ett hot för perResearch shows that the need for human contact with its biologically inherited effects is important in achieving affective tolerance. This provides the ability to mentally and cognitively think about both their own and others' feelings. In psychotherapy, stress tolerance is exercised. It can be a great challenge to be exposed to the effects that are embodied. When the effects are activated, th