The influence of design agencies (as a form of inbound open innovation) on organisational learning
This thesis investigates the under-researched relationship between open innovation (OI) and organisational learning (OL). It addresses questions on how design agencies (DAs) (as a form of inbound OI) influence their client company’s OL process. It also considers the main barriers companies face at each stage of the OL process and how these barriers impact OL. To start, the literature on OI, DAs