Driving the markets in the 21st century: How to enhance proactive market orientation using social media.
This research was undertaken to discover how social media - the technological advancement of the 21st century – can be used to enhance the proactive market orientation. The study is based on the theories in the fields of market orientation, market intelligence and social media. Seeing the importance of social media and growth of its usage by customers and companies, this study analyzes the followi
