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Brand Orientation – A Strategy for Survival

This was the first international article on brand orientation. Brand orientation is defined and related to other orientation. The article is also an early fore runner within the field of corporate branding. The relation between product brands and corporate brands is discussed with the Nicorette / Pharmacia case study.

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Meteorological investigations were carried out in forests in the southwestern part of the Swabian Alb (SW Germany) to analyze the influences of exposition and silvicultural treatment on the microclimate within various stands of beech (Fagus sylvatica L.). The measurements were taken as part of an interdisciplinary project on the effects of climate and forest management on structures and processes

Inelastic photoproduction of J/psi mesons at HERA

An analysis of inelastic photoproduction of J/psi mesons is presented using data collected at the ep collider HERA corresponding to an integrated luminosity of above 80 pb(-1), Differential and double I < P-t/psi(2) < differential cross sections are measured in a wide kinematic region: 60 < W-gammap < 260 GeV, 1 p(t,psi)(2) < 60 GeV2 and 0.05 < z < 0.9. where z is the fraction of the energy of the

The trajectories of particles in Stokes waves

Analyzing a free boundary problem for harmonic functions we show that there are no closed particle paths in an irrotational inviscid traveling wave propagating at the surface of water over a flat bed: within a period each particle experiences a backward-forward motion with a slight forward drift.

Quality of care in geriatric rehabilitation: Clients’ perceptions, ADL dependence, and subjective well-being in a one-year perspective.

World-wide, the development of community-based geriatric rehabilitation has received increased attention. In Sweden, national reforms during the 1990s aimed at improved quality of geriatric rehabilitation. This paper focuses clients' perceptions of the rehabilitation process, dependence in activities of daily living (ADL), and subjective well-being in a one-year perspective. A study-specific quest

Inside the Guru's Gate : Ritual Uses of Texts among the Sikhs in Varanasi

Popular Abstract in Swedish Sammanfattning: För religiösa sikher är Guru Granth Sahib en helig skrift som manifester ontologiskt gudomliga och förkroppsligar de historiska guruernas lära och uppenbarelseerfarenheter. Samtidigt har sikherna tagit uppfattningen om en helig skrift längre än någon annan religiös tradition genom att behandla Guru Granth Sahib som en levande guru med både andlig auktoriSummary: For religious Sikhs, the Guru Granth Sahib is a holy scripture which enshrines ontologically divine words and the teaching and revelatory experiences of historical human Gurus. Simultaneously the Sikhs have taken the concept of a sacred scripture much further than any other religious community by treating the Guru Granth Sahib as a living Guru invested with spiritual authority and agency

Optimal sale strategies in illiquid markets

The value of a position in a risky asset when optimally sold in an illiquid market is considered. The optimization problem is described as a stochastic impulse control problem, and it is shown that it is related to solving a system of quasi-variational inequalities. Existence of a solution to these inequalities are proved. A numerical implementation of the valuation algorithm is discussed and two

Response of zooplankton to nutrient enrichment and fish in shallow lakes: a pan-European mesocosm experiment

1. Responses of zooplankton to nutrient enrichment and fish predation were studied in 1998 and 1999 by carrying out parallel mesocosm experiments in six lakes across Europe. 2. Zooplankton community structure, biomass and responses to nutrient and fish manipulation showed geographical and year-to-year differences. Fish had a greater influence than nutrients in regulating zooplankton biomass and es

Middle and Upper Ordovician graptolites, trilobites, and biostratigraphy of Scania and Jämtland, Sweden

Graptolites and some trilobites from Middle–Upper Ordovician siliciclastic and calcareous rocks in Scania (Skåne), southern Sweden, and Jämtland, central Sweden, are described and discussed. Their stratigraphic distribution is discussed on the basis of new and old collections from outcrops and drill cores. The uppermost Middle–Upper Ordovician of Scania consists predominantly of mudstones and dark

Rapid caspase-dependent cell death in cultured human breast cancer cells induced by the polyamine analogue N-1,N-11-diethylnorspermine

The spen-nine analogue N-1,N-11-diethylnorspermine (DENSPM) efficiently depletes the cellular pools of putrescine, spermidine and spermine by down-regulating the activity of the polyamine biosynthetic enzymes and up-regulating the activity of the catabolic enzyme spermidine/spermine N-1-acetyltransferase (SSAT). In the breast cancer cell line L56Br-Cl. treatment with 10 muM DENSPM induced SSAT act

Satisfaction with Daily Occupations (SDO): construct validity and test-retest reliability of a screening tool for people with mental disorders

Background/Aim: In occupational therapy research and in clinical practice there is a need for valid, reliable and easily administered measures. For research and screening purposes, the Satisfaction with Daily Occupations (SDO) instrument was developed. It addresses work, leisure, domestic tasks and self-care and generates a satisfaction and an activity level score. This study investigated its cons

Flexible automatic memory management for real-time and embedded systems

The advent of safe languages like Java on the real-time systems scene motivates further research on efficient strategies for non-intrusive garbage collection and especially GC scheduling. This thesis presents new approaches to flexible and robust memory management from an engineering perspective and is a step towards write once --- run anywhere with hard real-time performance. The traditional app

Level structure of 92Rh: Implications for the Two-proton Decay of 94mAg

The 21+ isomer in 94Ag has recently been reported to have a two-proton decay branch to 92Rh. We have populated 92Rh through the 40Ca(58Ni,alphapn) reaction at 240 MeV, and have performed detailed spectroscopic measurements of the levels, finding new states and measuring angular distributions of gamma rays. We find no evidence for the states reported to be populated by the two-proton decay of 94Agm