"Down with the Ritz - Long live the street." : a critical discourse analysis on the merge of streetwear and high fashion.
This study has given insight to the phenomenon of collaborations between high fashion brands and streetwear brands within the fashion discourse. The study uses journalistic texts from popular online streetwear magazines as empirical material in order to perform a critical discourse analysis on the sub-discourses of high fashion and streetwear. By looking at this phenomenon through the lens of pers