Premium B2B services on a price sensitive market - A Case Study of a Swedish B2B Service Company in India
Title: Premium B2B services on a price sensitive market - a case study of a Swedish B2B service company in India. Authors: Emma Staxäng and Erik Almén Tutors: Andreas Larsson - PhD, Department of Design Sciences, Faculty of Engineering, Lund University Fredrik Häglund - PhD Student, Business Administration, School of Economics and Management, Lund University. Helene Hjelmvik - Managing Directo