Att skapa och marknadsföra plats med hjälp av fiktion
Travel in the footsteps of cinema is an expanding market, both in Sweden and internationally. Travel habits are changing, and the fact of a good number of people planning their journeys in order to follow in the footsteps of fictitiousn characters, or alternatively follow a particular route in order to experience first-hand something they saw at the cinema or on television, has become an important