YOUTUBE STORYTELLING AS A DOUBLE-EDGED SWORD-A critical discourse analysis of brand Kenya's representation on video blogs.
Africa has in the past received negative portrayal on traditional media. It has been portrayed as a continent full of endless problems. The positive aspects have been ignored and the negative aspects amplified. Thus, the discourse surrounding the continent has been majorly negative. This study seeks to understand storytelling by different groups of video bloggers on YouTube and the effect their vi