Personalisation as a term has been widely discussed within brand and marketing communication research. However, the rise of generative AI and machine learning have opened new possibilities for personalisation. This research fills a research gap by combining research from across fields, as well as putting focus on professionals from the digital marketing industry. The focus of the research was to (

This thesis explores strategic sustainability communication within the energy sector, focusing on Vattenfall's practices from 2019 to 2023. It investigates how Vattenfall employs strategic aspirations, diverse sustainability communication modes (including Communication of, about, and for Sustainability), and legitimization strategies to position itself as a leader in the Net Zero transition. B

Utilizing green hydrogen produced by water electrolysis offers a viable strategy to mitigate the global energy crisis. In the present work, a high-performance, readily synthesized, and cost-effective anion exchange membrane (AEM) for alkaline water electrolyzers has been developed and studied. Glycidyl trimethyl ammonium chloride (GTA) was grafted onto poly(oxindole biphenylene) (POB) through

The only way to combat the depletion of resources and climate crisis is to reduceour dependence on fossil fuels. Renewable sources, such as wind and solar energy,are increasingly used to meet our ever-growing energy demands; however, they areintermittent. One promising solution to the power crisis in the world is fuel cells,which, unlike the combustion engine, can operate on renewable fuels such a

Our ability to genetically engineer microorganisms is growing rapidly. We can perform small, precise modifications using techniques such as CRISPR-Cas9 to whole-virome synthesis and/or large genetic insertions. These advances reduces the threshold for synthetic biology to be employed maliciously. Preparations against pandemics or deliberate biological attacks currently rely on taxonomic identifica

Anarchism had a rapidly growing influence on Spanish society, particularly in Barcelona during the first three decades of the 20th century, which culminated with the mass organizing and consolidation of anarchist forces under the CNT-FAI during the Spanish Civil War. Ideologically, it focuses on working-class consciousness and the organizing of this against all forms of authority. Being anti-dogma

Snabb evolution av hiv-1 drivs av en kapprustning mellan viruset och immunförsvaret Humant immunbristvirus typ 1 (hiv-1) är ett virus som infekterar de celler vars primära uppgift är att aktivera andra immunceller. Hiv-1 etablerar sig i arvsmassan inuti de infekterade cellerna, vilket innebär att immunförsvaret inte helt kan komma åt det och infektionen blir därför livslång. När de infekterade ceHuman immunodeficiency virus type 1 (HIV-1) rapidly evolves during disease progression. This study aimed to explore the intrahost diversity, evolutionary rate, molecular properties, and co-receptor tropism of HIV-1 in relation to disease progression in an occupational cohort of police officers from Guinea-Bissau, where the HIV-1 circulating recombinant form CRF02_AG predominated. The study partici

Supramolekylär kemi är ett ämne där formationen av molekylära sammansättningar och deras interaktioner undersöks, innebärande en kombination av både organisk kemi och oorganisk kemi. Ämnet omfattar bindningen av metallkomplex med organiska ligander där hela metalkomplexet kan ses som en atom medan liganderna är själva bindningarna, vilket resulterar i supramolekylära komplex av olika form och storMetal-Organic Frameworks (MOF) are a group of polymeric porous self-assembly structures consisting of a combination of coordinated metal ions and organic-linker molecules resulting in supramolecules with one-, two- or three-dimensional structures. The porosity of the macromolecule allows smaller molecules to enter and remain coordinated via intermolecular interactions, therefore the potential use

The vast potential of using sediment adsorbed DNA as a window to past and present biodiversity rely on the ability of solid surfaces to adsorb environmental DNA. However, a comprehensive insight into DNA adsorption at surfaces in general is lacking. Soot and charcoal are carbonaceous materials widespread in the environment where they read-ily can come in contact with extracellular DNA shed from or

Transformative advertising research (TAR) suggests examining advertising’s transformational possibilities via the interactions between institutional actors at each marketing level to gauge its effect on society. We employ rhetorical institutionalism as a lens to examine the online speech acts of consumers as they respond to a brand activism campaign focusing on an environmental problem. Our data t

The commercially important Atlantic bluefin tuna (Thunnus thynnus, ABFT) has recently returned to Nordic waters after being absent for half a century due to intense, unregulated overfishing and eventual stock collapse. The present study processed and explored big data obtained from Pop-off Satellite Archival Transmitters deployed on large (CFL 248 +/- 16 cm) ABFT (n =75) in the Skagerrak from 2017

Phytophagous insects, comprising over half a million species, depend on plants for survival and are broadly categorised as specialists or generalists based on the range of host plants they exploit. Host plant selection is shaped by environmental factors, such as local plant availability, and ecological pressures, including competition and predation. While patterns of specialisation and generalisat

Our agricultural management practices have been constantly evolving, with significant impacts on both our society, and biodiversity of human-dominated landscape. While the negative effects of agricultural land-use change at local and landscape scales on biodiversity are well documented from regions such as Western Europe, the effect of current and past land-use in areas that have had more complex