Inspiring in a Realistic Way: Role of Authenticity in Gen Z’s Perceptions of Green Influencers on TikTok
In an era where social media shapes public opinion and lifestyle choices, and issues such as global climate change are at the forefront of the public’s minds, green influencers emerged as promoters of sustainability and educators on environmental topics, especially among Gen Z. Despite the growing popularity and influence of green influencers, there is a lack of knowledge related to how Gen Z perc