The Bookshop as an Experiencescape: the future of the physical book and the bookshop in the digital era
The purpose of this thesis is to position the physical and independent bookshop in the digital era, claiming that they do have a strong place there. The rationale of viewing the bookshop as a space in which an experience can be had, intends to give independent bookshops a guide on how to remain as such. I focused on an English language bookshop in Istanbul, Turkey and conducted fieldwork for 3 mon