Marketing
Marketing can be defined as an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our research undertaken in marketing emphasises all these elements of marketing, with a focus on branding, consumption, retail, multi-and omnichannel, inter-organisational collaborations
https://www.lusem.lu.se/research/research-areas/business-administration/marketing - 2025-03-04