"Do you see Yonder cloud?" - On priming concepts, a new test, and a familiar outcome. Reply to Lucas et al. : "Familiarity or conceptual priming? Good question! Comment on Stenberg, Hellman, Johansson, and Rosén (2009)"
Lucas, Voss, and Paller sympathize with our intentions but disagree with our findings. They argue that a relation between frequency and conceptual priming may have been obscured by methodological details in our second experiment, therefore failing to complete a bridge between conceptual priming and FN400 with name frequency as the mediator. However, renewed inspections of our experiment and a new