Exploring the Emergent Servicescape of Unmanned Stores: A Constructivist Analysis of Unmanned Stores in the Age of Digitalization
Unmanned stores are increasing in popularity as the prominence of digitalization is changing not only the customer-retailer interface but also the servicescapes of the stores. The current stakeholders within the industry are (1) tech-positive entrepreneurs that want to innovate the industry or (2) convenience-focused retailers adopting technological solutions to ease the workload. These innovation