My preferable workplace - A quantitative study about what HR-students find attractive in a coming employer and possible difference between gender and level of extroversion
Syftet med detta arbete var att med utgångspunkt i teori rörande employer branding, personlighetsdraget extraversion och könsskillnader undersöka hur viktiga olika aspekter av employer branding anses vara. En kvantitativ studie utfördes för att undersöka detta. Datainsamling från sammanlagt 87 deltagare som alla studerar Personal- och arbetslivsfrågor vid Lunds Universitet, analyserades avseende gThe purpose of this study was to, with basis in theory regarding employer branding, the personality trait of extroversion and gender differences examine the perceived importance of different aspects of employer branding. A quantitative study that included a questionnaire was made to investigate this phenomenon. Data acquisition from a total of 87 participants, who all currently study the Human Res