With the increasing Internet usage and the increase of W-commerce in Sweden, online marketing has become an essential and crucial activity for most industries and companies. Online marketing has developed rapidly and there are today a big number of digital channels and tools to add into the marketing strategy in order to meet the changing consumer behaviour. Today we are starting to see a number o

The purpose of the master thesis is to optimize the stock holding levels of Arla Foods´ products in the National Distribution Centre in Leeds, by constructing a replenishment model for selected products. Deliverables: The focus of the master thesis has been to develop a replenishment model in order to better control and reduce the stock levels. Methodology: We focused primarily on gaining a deeper

The aim of this bachelor thesis, is to explore how different big corporations in Denmark, conceptualize and construct problem and solution in their policy papers explaining they’re work with gender equality and advancing women in senior position and management. The thesis takes it’s starting point in the current Danish debate on the slow devolvement when it comes to gender equality in top manageme

Uppsatsen behandlar spoilerteorin och dess styrkor och svagheter. Fokuset ligger på att utreda spoilerbeteende som faller utanför teorins ramverk i ett försök att utveckla spoilerteorin. Studieexemplet är Kina i en afrikansk kontext där Kinas beteende, framför allt under de senaste åren, har inverkat negativt på fredsprocessen i Sudan. Uppsatsen behandlar ett antal alternativ för att i spoilerteor

Denna uppsats har för avsikt att se hur amerikansk krigsfilm porträtterar rättfärdigheten i invasionen av Irak 2003. Avsikten är att fånga argumentationen som förs i filmerna om rättfärdighetens varande sett ur ett amerikanskt perspektiv. Genom denna förståelse kan man skapa förståelse över hur dessa filmer färgar synen på kriget hos åskådarna. Tre produktioner har valts att studeras; Green Zone (

The aim of this thesis is to explore how power and normality are treated in From patient to citizen – a national action plan for disability politics (2000) (In Swedish "Från patient till medborgare – en nationell handlingsplan för handikappolitiken"), and to explore how or if the disability politics objectives take into account more intersections of power than just (dis)ability. The cen

This essay is a comparing study of the reconciliation work done by the International Criminal Tribunal for former Yugoslavia (ICTY) and the International Criminal Tribunal of Rwanda (ICTR). These very similar tribunals are differentiated in one major factor; their mandate. The ICTR has written in its mandate that the tribunal is to work for reconciliation, but the ICTY has not. This difference in

Background: To stay strong and competitive in the business high productivity and low manufacturing cost are crucial. Kalmar Industries know that they have potential to accomplish better results if they engage all employees to cooperate. Due to the financial crisis other things have been prioritised and not enough Lean thinking exercised in the organisation. Through better understanding and clearer

Purpose: The thesis aims to explore business opportunities for Consafe Logistics to introduce PDA’s (Personal Digital Assistants) in healthcare and welfare for senior citizens. Method: The study is considered to be both descriptive and explorative and throughout the project an abductive research method was used. Data was collected through literature reviews, archival analyses, interviews and obser

Problem Definition: The aim with this master thesis is to examine the available European Union funded financial support for investment in agricultural machinery in Romania. Its regulations and limits and what customer group Väderstad Verken AB shall target during the pending European Union budget period 2007-2013. Purpose: The purpose of this master thesis is to increase the understanding of the a

The purpose of the project is to recommend one common way of how to calculate a conversion factor that should be used to convert sales into the corresponding volume in cubic meter. The conversion factor is a forecasted average value per cubic meter of an IKEA product and could be seen as a model of the future. The authors of the thesis have no intensions to provide a perfect model that is an exact

Purpose: The Chinese mining industry is the third biggest in the world in terms of scale and magnitude. Due to the growing importance of the Chinese market, Sandvik Mining and Construction is investing heavily in China. As a result, there is a need for a new marketing plan for China. The marketing efforts will increase much, but since the marketing department has been relatively undeveloped, there

Research question: Investigate the maturity of takt implementation in the organization and suggest areas for further improvements to maximize the outcome of the change effort. Deliverables: The project has focused on creating a comprehensive view of the maturity in the takt implementation and the results are delivered in a written report and an oral presentation both to Tetra Pak and Lund Universi

Ever since Scalado was founded in the year 2000, the company has grown remarkably fast compared to other mobile software companies. Today the company has a turnover of about SEK 150 million and is one of the largest middleware companies in the mobile phone industry. Scalado’s core business lies within mobile imaging solutions and their technology is present in more than 600 million mobile phones.

ABSTRACT An organization that for the most part has routines that are defined and managed as projects and where the projects are carried out parallel to each other is called a multi-project organization. In such an organization, the projects can be unique or recurrent, large or small and organized in different ways, but in common for these organizations are that the projects are many, that they in

Purpose: To develop a model, questions and criteria that can be used to assess and benchmark the environmental management performance of firms. Delimitations: An evaluation is not supposed to take more than two weeks to conduct and prerequisites the companies’ full cooperation. Methods: Qualitative and quantitative data was collected from interviews, internal documents and literature studies to de

Abstract The Corporate Planning Process within ST-­‐Ericsson requires each division within the company to develop its own five-­‐year plan, which later will be consolidated into a corporate long-­‐term plan. L3M, the division subject to this study, has so far only submitted one long-­‐term plan. Both the process of developing the plan and the plan itself was considered unsatisfactory. This thesis

Since recently, Vestas Northern Europe has been facing a buyers’ market with more demanding customers than before. In addition, a rapid growth and a restrictive risk policy have caused inefficiency within the organization. The purpose is to investigate how the efficiency in the sales phase can be increased in advantage for additional projects to be handled. The efficiency is to be increased withou

The report aims to determine and explain differences in the cost structures of the Detailed Energy Audit-phase of Energy Performance Contracting-projects at Schneider Electrics Energy Solutions in Denmark and Sweden. Method: A longitudinal and a cross-dimensional study are conducted on eight projects. Quantitative data collected from project documentation and qualitative data acquired through inte

Framtidens stora biodrivmedel kommer till största del utgöras av 1:a generationens etanol och FAME, i tidsperspektivet 10-20 år som denna rapport behandlar. Andra biodrivmedel kommer dock att dyka upp, men kommer en-bart att uppta mindre marknadsandelar och framför allt nischmarknader som fordonsflottor. Detta baseras på 38 djupintervjuer med intressenter från alla led av branschen samt statistik-