Pappapajas och tvångsamheten : en kritisk diskursanalys av reklamdisplayer i Vi föräldrar
Purpose/Aim: The purpose of this essay is to examine how the parenting magazine Vi föräldrar produces gender and parental roles through advertisement displays. Material/Method: The material consists of advertisement displays from four issues in 2011. The method used for analysis is a critical discourse analysis adapted from the three level model by Norman Fairclough. The three levels are comprised