Creating Digital Finance for the Many : The Emergence of Online Brokerage Firms in Sweden, 1996-2000
This article analyses how a newly established set of actors – online brokerage firms (OBFs) – sought to popularise stock trading among the Swedish populace in the late 1990s. During this period, internet usage took off and stock markets surged rapidly up until the dotcom bubble burst in 2000. Sweden was at the forefront of both these international developments, and we analyse the intimate connecti
