“AI adoption in early-stage FinTech startups influencing the traditional decision-making process under conditions of uncertainty.”
This thesis investigates how early-stage FinTech startups integrate Artificial Intelligence (AI) into strategic decision-making processes under conditions of uncertainty. By employing the OODA loop (Observe, Orient, Decide, Act) as a foundational framework, the study examines the evolving role of AI within each phase of the decision-making cycle. Drawing on nine in-depth interviews with founders a
