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The Rebound Effect: Theory, Evidence and Implications for Energy Policy

Improving energy efficiency is a popular means of reducing consumption of energy. When energy efficiency is improved, the marginal cost of energy and energy services will fall, leading to an increase in demand. This is called the rebound effect. This paper explains how the rebound effect arises and what determines the size of it. By examining existing research, it finds that rebound effects are ul

Från monolog till dialog – en fallstudie om vilken betydelse sociala medier kan ha för intern marknadsföring

Intern marknadsföring blir allt mer betydande i företag, inte minst på grund av allt mer komplexa företagsstrukturer. Trots det verkar det inte finnas ett effektivt verktyg som underlättar företags strategiska användning av intern marknadsföring. Syftet med fallstudien var att öka förståelsen för vad flervägskommunikation via sociala medier kan bidra med i den interna marknadsföringen. Författarna

Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. Since the authors wanted to find a broader perspective and analysing secondary data, the following

The Compatibility of the Swedish Alcohol Monopoly with EC Law

Sweden has traditionally pursued a restrictive policy on alcohol. One of the fundamental and outstanding features of this policy is the monopolization of the retail sales of alcoholic beverages. Spirits, wine and beer with an alcohol content of more than 3.5 per cent by volume may only be sold by the State-owned Systembolaget AB. The products available in Systembolaget's shops are selected and

Reduction of Greenhouse Gas Emissions through Adoption of Supercritical Technology in Coal Fired Thermal Power Plants in India

In India, emissions of greenhouse gases (GHGs) are increasing, due to the rise in energy demands to sustain economic growth. Coal is used as a dominant fuel in Indian thermal power plants, but the efficiency of these is low in comparison with prevailing international standards. As such, emissions of GHGs are much higher than is feasible to achieve. The adoption of Clean Coal Technologies (CCTs) –