SAMMANFATTNING Titel: Is There No Such Thing as Bad Publicity? En studie om hur provokativ marknadsföring påverkar varumärkeslojalitet. Universitet: Campus Helsingborg, Lunds Universitet Seminariedatum: 2014-06-04,05,06 Författare: Amelie Hillstedt och Ottil Jonzon Handledare: Richard Ek Nyckelord: Provokativ marknadsföring, varumärkeslojalitet, identitet, social media, normer. Problem: I ett

In the following study, the aim has been to create an understanding of what social workers think about an evidence based practice and in which way they mean that this affect social work as a profession. We conducted semistructured interviews with seven socialworkers, working with children and families in three different municipalities. The result of the study has been discussed in relation to form

The purpose of this study is to see how gender stereotypes are being mediated to children through books. The aim is to study how children are raised into their gender role. To do this, the content of two books has been analyzed by discourse analysis to be able to find underlying messages for the children reading the books. Main focus in this study is to study how the child’s emotions are being dea

The aim of this study was to examine how professional adoption counselors perceives and works with the problems that may occur in adoptive families. With a qualitative method of semi-structured interviews five adoption counselors were interviewed to answer the questions: What difficulties do professionals experience in the adoptive family when they seek help? What causes do the professionals see t

Today it is not only people that are described as having an identity, also products, brands and even places are assigned different qualities and characteristics to make it easier for individuals to identify with them. Through theses types of identification individuals are expected to become more dedicated to the place and therefore more willing to promote it to others through different channels su

The aim of present thesis is to show the problem construction of the parental leave benefit by the newly arrived immigrants, specifically women, as well as the measures that can increase their participation in the labor market. The analysis was conducted through Jonson’s (2010) perspective analysis and with the help of two Swedish Government Official Reports (SOU 2012: 9, SOU 2012: 69) and one Dep

Geofysiska undersökningar i Kyrkheddingeområdet inkluderande seismiska undersökningar och borrhålsloggning har genomförts av Swedegas AB mellan 1978-1985. Denna studie har använt dessa data för att göra en geofysisk och petrografisk karaktärisering av tak- och reservoarsektioner inom campansekvensen (Lundasandstenen) i Kyrkheddinge för att utvärdera förutsättningarna för lagring av gas i den sedimGeophysical investigations in the Kyrkheddinge area including seismic surveys and wire-line logging were carried out by Swedegas AB between 1978-1985. This study has used the data to make a geophysical and petrographic characterization of cap-rock and reservoir sections within the Lund Sandstone in Kyrkheddinge to evaluate the conditions for storing gas in the bedrock. The Lund Sandstone comprises

Syftet med denna studie var att undersöka hur studenters kreativitet påverkas av användandet av Instant messenger och elektronisk media. Hypoteserna var att studenter som använder instant messenger kommer prestera sämre på kreativitetstest och att det finns en negativa relation mellan hög medieanvändning och prestation på kreativitetstest. Studien utfördes som ett experiment på totalt 50 studenterThe purpose of this study was to examine how students' creativity is affected by the use of Instant Messenger and electronic media. The hypotheses were that students who use Instant Messenger will underperform on creativity tests, and that there is a negative relationship between high media usage and performance on creativity tests. The study was conducted as an experiment on a total of 50 stu

Bakgrund Inom de närmsta tio åren förväntas vi stå inför en stor pensionsavgång och generationsväxling på arbetsmarknaden. Svenska chefer menar att tillsättningen av mellanchefer kommer vara den största utmaningen inom rekrytering de närmsta åren. En av de branscher som anställer flest unga chefer är detaljhandelsbranschen som just nu är hårt pressad på grund av minskad konsumtion. Butikens förmåg

Anställningsskyddslagen syftar till att skapa anställningstrygghet genom bestående anställningar. Två mekanismer som bidrar till detta är den allmänna omplaceringsskyldigheten i 7 § andra stycket LAS och turordningsreglerna i 22 § LAS. Utfallet av turordningen är (bland annat) i praktiken beroende på hur omplaceringsskyldigheten tillämpas. En central fråga rör under vilka förutsättningar arbetsgiv

Today’s market for gas turbines is very competitive and it is important to constantly improve the performance of the engines. It is commonly known that gas turbines have better performance at low ambient temperatures than at high ambient temperatures. One way to counteract the negative influence of a high ambient temperature is to use variable compressor guide vanes. The aim of this thesis is to e

Sri Lanka is an island that suffers from high suicide rates and is ranked as one of the top countries in the world that have people committing suicide. Sri Lanka has been through Tsunami and a long time of conflict during a civil war. The aim of our study is to clarify how health workers talk about the high suicide rates in Sri Lanka. This is a qualitative study with an inductive approach which to

The purpose of this study is to examine how swedish social workers describe the three different element of care that are described in the swedish forced law concerning children and youths. I have used a discourse analysis to capture the descriptions and how they construct the elements. The study contains six investigations about teens who have a risky behaviour and requires care without their cons

In the light of the financial crisis of 2008, risk management has become one of the most important topics in the financial world. This study applies five different VaR approaches, normal distribution, student’s t distribution, historical simulation, age weighted historical simulation and volatility weighted historical simulation under three different sample windows. These parametric, non-parametri

Interaktionsmöjligheter i sociala medier har bidragit till att varumärkesinnehavare har fått minskad kontroll över vilka budskap som kommuniceras om varumärket. Studien analyserar hur värde i relation till ett varumärke förhandlas mellan använ-dare inom en gemenskap på Instagram, samt hur normer och gruppstrukturer på-verkar och påverkas av förhandlingsprocesser inom gemenskapen. Studien bygger påThe possibilities of interaction in social media has contributed to a reduction of control for brand owners when it comes to what is being communicated about their brands. This study analyses how value in relation to a brand is negotiated between users within a community on Instagram. The study also analyses how norms and group structure affects and is affected by the negotiation processes within

Slutsats visar att infrastruktur, samarbete och ansvar är ovillkorliga förutsättningar vid införande av en mer hållbar avfallshantering. Infrastruktur eftersom det kan vid rätt implementering underlätta sortering av avfallsfraktioner, som gör att avfallets värde lättare blir tillgängligt. Ansvar för att belysa hur enskilda handlingar kan främja eller hämma andras insatser för hållbar avfallshanter

The purpose of this study was to examine in which range social work in a informal security regime is professional in the case of Sri Lanka. We used a qualitative method, interviewing four socialworkers in a non-governmental organization in Sri Lanka. We also introduced a case in the end of the interviews for the socialworkers to respond to. The study shows that the socialworkers don´t have any for

En sammanställning av större geoenergianläggningar i Sverige har i samband med detta arbete gjorts. Arton anläggningar med bergvärme, borrhålslager, högtemperaturlager samt akfiverlager ingår i denna. Utifrån information om dessa anläggningars drift har rekommendationer för mätpunkter getts för att bättre säkra mätning och driftuppföljning. Geoenergi är Sveriges tredje största förnybara energikällShallow geothermal energy is the third biggest renewable source of energy in Sweden. Low-temperature energy stored in the ground and groundwater is collected by a ground heat exchanger with circulating brine and a ground source heat pump, GSHP. It is possible to extract both heating energy and cooling energy in these systems; in the winter the earth is utilised as a heat source, and in the summer

The Water hyacinth is one of the worst aquatic weeds in the world and it is today present on all continents except Antarctica. It causes big problems for both people and the aquatic ecosystems in many countries. A lot of research has been completed to find methods to eradicate the weed and a lot of money has been spent on management to keep waters clean. In this literature study on management meth