Denna studie har sitt främsta syfte att med hjälp av Theory of Planned Behavior (TpB) undersöka befintliga användares intention att vara lojal via secondhand-appar. Vidare undersöks intentionen i relation till den adderade faktorn identitetsskapande community utifrån tidigare forskning och teorier. För att ge svar på studiens syfte har två forskningsfrågor utformats, som grundar sig i att utforskaThe major purpose of this study is to investigate existing users’ intention to be loyal towards a second hand application out of the Theory of Planned Behavior model (TpB). The study investigates intention in relation to both ordinary TpB-factors attitude, subjective norm, perceived behavioral control as well as an additional factor identity-creating community based on previous research and theori

The aim of this study is to investigate how individuals handle the tensions of balancing explorative and exploitative work tasks. Methodology: Using an abductive approach and following the interpretive research traditions, this qualitative case study is based on 12 semi-structured interviews in one single organization. The theoretical framework is based on organizational learning as well as ambi

Employees’ critical constructive upward communication plays a fundamental role in an organisation’s success. However, there are many barriers that inhibit employee voices, especially critical upward communication. Employees need to be encouraged and provided with the support to give critical feedback. However, little is known about how communication practitioners perceive critical constructive upw

Bakgrund: Operationsteamet är ett multiprofessionellt team, där alla parter har en viktig roll i arbetet för att säkerställa patientsäkerheten och få till ett så bra resultat som möjligt för patienter. Ett välfungerande teamarbete på operationssalen bidrar till att öka patientsäkerheten, där operationssjuksköterskan har ett viktigt ansvar att leda arbetet och värna om patienten för att säkerställa

Hållbarhet är ett vanligt förekommande begrepp, inte minst inom samhällsbyggnad. Ett av FN:s globala mål är att uppnå hållbara städer och samhällen med hållbara och tillgängliga transportsystem för alla. Mobilitetshus är en av de lösningar som planeras för och anses vara en del av att uppnå målet. Det finns emellertid frågor kring hur dessa mobilitetshus ska fungera i praktiken och ett behov av atMobility hubs is a relatively new phenomenon in urban planning and is thought to be part of achieving sustainable transport systems and cities. However, there are questions regarding the real estate laws and as to how the mobility hubs are meant to work in practice. The study has answered the following questions: • What is a mobility hub? • What are the alternatives for the ownership, implementa

The connection between economic growth and climate change has been a basis for discussion for a long time, and it is well-known that measures need to be taken to stop global warming and the destruction of the environment. How to proceed and at what pace have also been a subject for debate, since many actions in favor of the climate will slow down the production, and thus, hamper the growth of the

This paper uses micro- and macrolevel data to examine the effects of unemployment and inflation on subjective happiness in Europe. Using data on subjective happiness from the most recent survey waves of the European Social Survey (2004-2018), we find negative coefficients for both unemployment and inflation. However, the marginal effect of unemployment is larger and more robust than that of inflat

Sedan sociala mediers uppkomst har politiker och politiska partier använt sig av nya plattformar för att kommunicera med väljare. Historiskt sett har politiskt varumärkesbyggande ägt rum i traditionella medier, men i takt med samhällets digitalisering har varumärkesbyggandet bytt plattform. Syftet med studien är att undersöka och jämföra ledande svenska politikers kommunikation under 1970- och 201Since the emergence of social media, politicians and political parties have adopted new platforms to communicate with voters. Historically, political branding has taken place in traditional media, however, as society has become more digitalized, such branding has switched platforms. The aim of this study is to examine and compare the communication of leading Swedish politicians during election cam

I takt med sociala mediers framfart har nya förutsättningar för varumärkning uppkommit. Sociala medier erbjuder möjligheter för varumärken att nå ut till en bredare massa, observera kundbeteenden i realtid och interagera med sina kunder. Hur ett varumärke kan optimera sin varumärkesstrategi på sociala medier blir således av värde för strategiska kommunikatörer. Syftet med studien är att undersöka As social media continues to develop, new conditions for branding have arisen. Social media offers opportunities for brands to reach out to more people at once, observe customer behavior and interact with their customers. Therefore, how a brand can optimize its branding strategy on social media is of value for strategic communicators. The purpose of the study is to examine how the organization Duo

Bakgrund: Operationer i regional anestesi blir allt vanligare och har många fördelar. Många patienter upplever rädsla och oro inför såväl operationen som den regionala anestesin. Stora krav ställs på anestesisjuksköterskans kompetens i den perioperativa omvårdnaden av en vaken patient under operation. Det är således viktigt att få insikt och kunskap om patienters intraoperativa upplevelser av att

Sedan 1997 och 1999 omfattas de särskilda administrativa regionerna Hongkong och Macao av den konstitutionella principen om “ett land, två system”. Trots att regionerna delar koloniala erfarenheter och existerar under till synes mycket lika institutionella förutsättningar skiljer sig dagens politiska situation vitt åt och det mycket oroliga och polariserade samhällsklimatet i Hongkong saknar helt

Syftet med vår studie är att undersöka hur betalda samarbeten på ljudbaserade nätverk, såsom podcasts, är kommunicerade ur ett retoriskt perspektiv. Då det idag är ett stort fokus på visuellt och skriftligt material publicerat på sociala medier i bild- eller videoformat, är målet med denna studie att skapa en bredare förståelse för enbart ljudbaserad kommunikation. För att kunna besvara studiens fThe purpose of this study has been to investigate how paid collaborations in an audio-based social network, such as podcasts, are communicated from a rhetorical perspective. As there is today a great focus on visual and written material published on social media, the goal of this study is to create a broader understanding of audio-based communication. In order to answer the research question, a rh

Syfte: Denna studie syftar till att studera hur modeföretag i Sverige arbetar med influencer marketing som verktyg för att stärka sin varumärkeskännedom och trovärdighet i sociala medier, samt deras syn på utmaningar och risker med strategin. Genom att undersöka ämnet vill vi bidra till kunskapen om hur företag inom modebranschen kan använda influencer marketing för att stärka sitt varumärke samt Purpose: This bachelor thesis aims to study how fashion companies in Sweden work with influencer marketing as a tool to strengthen their brand awareness and credibility in social media, and their view on difficulties and risks with the strategy. By investigating the subject we aim to contribute to the knowledge of how companies in the fashion industry can use influencer marketing to strengthen the

This bachelor thesis aims to investigate how planning for children in a contemporary urban context can be understood in dialogue with entrepreneurial placemaking approaches. The thesis asks how planners consider children in the planning of the area of Brunnshög and what role the planning considering children has in the ‘placemaking’ of the area. To achieve the aim and to respond to the research qu

The notion of “visual framing” has become more sophisticated in the contemporary social media environment and has demonstrated its interrelation with public relations and strategic communication. Past researchers approached visual framing topics from the contents of the resulting frames themselves, ignoring the visual framing constructing processes of one of the frame constructors: public relation

With the increasing trend of having foreign entrepreneurship within most established economies, Sweden has been a dominating player on entrepreneurship and innovation. Various studies and research have been conducted to investigate the successful criteria and infrastructure required to cultivate such a promoting and welcoming culture of foreign entrepreneurship. This study focuses on the most imme

To cope with population growth and urbanization cities turn to urban densification. Simultaneously, children are expected to be an increasingly important target group in the implementation of densification strategies. The demographic development has had a particularly large impact on the age structure in the municipalities around bigger cities where there is a large proportion of children. In this

Why do people, to such a large extent, waste fruits and vegetables? In design, it’s essential to develop systems and ways to help people help themselves make more sustainable choices. In- terviews, surveys, and past research show that to reduce food waste, planning and storage are essential, as well as knowledge of fruits and veg- etables. In a more globalized world, fewer people have this k

Many cities around the world are undergoing urbanisation, developing undeveloped land or redeveloping underused areas due to changing times. Such developments often focus on attracting new residents and building new communities, and their economic benefits, so those areas are actively developed by developers and municipalities. Also, the concept of compact cities is encouraged in such areas in ter