Let Us Tell You a Story: Signature Stories – Strategic Messaging in an Intriguing, Authentic & Involving Way
Thesis Purpose: The main purpose of this thesis is to contribute to the academic literature on signature stories. This will be done through three main aims. Firstly, by exploring if there are additional ways in which organizations can find and identify story heroes. Secondly, by exploring how organizations can communicate signature stories in different cultural contexts in order for them to be per