Purpose: To define hyperphysical retail, and present theoretical aspects which should be considered when a company wants to create their own hyperphysical installation. Methodology: A qualitative dual case study with secondary data utilizing an abductive method to develop the interpretation of the phenomenon by consistently working between the cases and the selected theories. Findings: This paper

Purpose: The aim of this paper is to examine how organizations use live in-person events to increase brand awareness and long-term brand loyalty. Methodology: This paper utilizes a qualitative research method through the examination of three case studies: Red Bull Rampage, NHL Global Series, and Nike’s Breaking2 Marathon. The information for these case studies was gathered through secondary resear

Purpose: To examine how intellectual property rights holders and intellectual property rights experts view the phenomenon of characters’ copyright expirations. Research questions: How can intellectual property rights holders cope with the expiration of their characters’ copyright? What are the possible implications of copyright expiration for brands? Methodology: The study utilizes an inductive,

Now extinct, the aurochs (Bos primigenius) was a keystone species in prehistoric Eurasian and North African ecosystems, and the progenitor of cattle (Bos taurus), domesticates that have provided people with food and labour for millennia1. Here we analysed 38 ancient genomes and found 4 distinct population ancestries in the aurochs—European, Southwest Asian, North Asian and South Asian—each of whicNow extinct, the aurochs (Bos primigenius) was a keystone species in prehistoric Eurasian and North African ecosystems, and the progenitor of cattle (Bos taurus), domesticates that have provided people with food and labour for millennia1. Here we analysed 38 ancient genomes and found 4 distinct population ancestries in the aurochs—European, Southwest Asian, North Asian and South Asian—each of whic

Exposure time to heat is increasing with climate change. Heat exposure thresholds are important to inform heat early warning systems, and legislation and guidance for safety in the workplace. It has already been stated that thresholds can be lower for vulnerable groups, including the elderly, pregnant women, children, and those with pre-existing medical conditions due to their reduced ability to t

This paper is concerned with the feasibility of the power flow in DC power grids with constant power loads. We introduce the notion of distance to infeasibility as a voltage stability index and robustness measure for power flow feasibility. In particular, we study the p-norm distance to infeasibility in the domain of the constant power loads, and show how this distance may be expressed as a mathem

In this paper we provide an analytical solution to an H2 optimal control problem, that applies whenever the process corresponds to a uniformly damped network of masses and springs. The solution covers both stable and unstable systems, and illustrates analytically how damping affects the levels of achievable performance. Furthermore, the resulting optimal controllers can be synthesised using passiv

Poor preoperative sleep quality and impaired sleep continuity may heighten acute postoperative pain intensity and increase analgesic consumption, with negative implications for recovery, mental and physical health. The main objective of the current review was to investigate the relationship between preoperative sleep disturbance and acute postoperative pain control. Four electronic databases were

Corrosion of steel components embedded in concrete is detrimental to the structural integrity and their intrinsic function,such as the leak-tightness of containment liners in nuclear reactor containment buildings. Detection of embedded linercorrosion is a challenging task due to the concrete’s heterogeneity and the large dimensions of containment buildings.This initial study explores early-stage d

InBi(0 0 1) is formed epitaxially on InAs(1 1 1)-A by depositing Bi onto an In-rich surface. Angle-resolved photoemission measurements reveal topological electronic surface states, close to the M high symmetry point. This demonstrates a heteroepitaxial system entirely in the III–V family with topological electronic properties. InBi shows coexistence of Bi and In surface terminations, in contradict

Unmanned aerial vehicles (UAVs) have been widely used in both military and civilian applications, where a stable communication link is vital for safe flight control and robust data transmission. To develop a reliable UAV communication system, it is necessary to deeply understand the UAV channel characteristics and establish accurate channel models. Channel sounding is the most effective way to obt

We use first-principle density functional theory (DFT) to predict properties for semicrystalline polyvinyl fluoride (PVF) and compare with polyvinylidiene fluoride. We note that the crystalline regions of PVF are complex in the sense that we lack a complete experimental characterization of the detailed atomic organization. We therefore turn to DFT to predict both the structure and associated mater

At a retirement it is natural to have the past in front of you, in particular as a historian. But contrary to what we normally think – that we have the past behind us and the future in front of us – all of us in reality look at the future through the past. What we see is not what will happen but what has happened, and, moreover, as interpreted by our experiences of what has happened earlier. The p

Recent research has explored the potential of using the dynamic response of passing vehicles to conduct Structural Health Monitoring (SHM) efficiently. Various types of vehicles, including cars, vans, trucks, and even manually propelled carts, have been employed in this approach, with different configurations of exciters and receivers. A noteworthy development in this field involves the inclusion

Agriculture is key to sustainable development globally – particularly incountries where agriculture both accounts for most of the land use andprovides a livelihood for most of the population. We map out a collaborativeresearch agenda aimed at tackling the urgent but poorly understood issue ofthe role of farmer organisations in overcoming political barriers tosustainable and inclusive agricultural

Introduction: Oats, a highly nutritious cereal known for their health benefits, contain various macromolecules of significant biological value, including abundant and highly digestible proteins. Despite their importance, oat proteins have not been extensively studied. Here, we present a complete set of the expressed globulins genes, which code for the main storage protein in oats as well as their