Opportunity framing - Critical junctures and tough choices in the MedTech industry in Sweden
Background: In today’s competitive market, renewal through innovation is of utmost importance to stay relevant. Creating a start-up is associated with great uncertainty and doing so within the heavily regulated MedTech industry, puts even higher demands on a start-up. Purpose: The purpose of this master thesis is to identify issues and challenges facing MedTech start-ups in the different phases o
