Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist

The focus of this study is to explore the relationship between learning and development practices and early-stage employee retention within Capgemini’s Nordic department and, more in general, within the consulting business. Qualitative and partly quantitative research methods were employed, starting from a theoretical review of existing knowledge on the matter, to a survey and interviews. Data wer

The primary aim of this paper is to investigate which attributes are most important to the online customer experience (OCE) in the fast fashion industry. Qualitative data was gathered through a netnography of online customer reviews and comments, and a comprehensive framework of attributes important to OCE in the fast fashion industry was constructed. This framework includes nine primary attribute

studien undersöker svenska transportföretagens hållbarhetsrapporter med hjälp av 3BL-modellen för att öka förståelsen för transportföretagens hållbarhetsarbete.

During the past two decades, the higher education sector has undergone rapid changes as a result of which many higher education institutions (HEIs) find themselves being compared to other institutions. Global rankings have become the prime mechanism for providing such comparisons. How nations and their HEIs respond to the developments in the higher education sector is context-specific. There is a

The need to curb global warming is evident, and efficient climate policies are essential. But within the democratic context, public support for climate politics is needed to implement mitigation efforts. Sweden has long been known as a forerunner for climate change mitigation, however, there are indications that the voters’ interest in climate politics is waning. This study aims to visualize the e

Idag sker majoriteten av alla kommersiella fastighetstransaktioner via bolag. Detta sker genom att först låta paketera fastigheterna i bolag, för att sedan avyttra aktierna i bolagen där fastigheterna ingår. Drivkraften bakom förvärvsmetoden är sänkta transaktionskostnader, främst genom skattebesparingar. Detta innebär att allt färre transaktioner sker på traditionellt vis, det vill säga som fast The trend of increasing commercial real estate transactions via companies has a negative impact on the process of estimating the taxable values. This due to the sharp decrease of comparison material for our Swedish authorities. Real estate transactions via companies also enable information about the transaction to be kept secret from outside parties. The study aims to show how various parties in t

This thesis examines feminist performances in the context of disobedience. Using data gathered through textual analysis from journals, articles, media, and social media, this thesis describes and analyses the aesthetics in feminist performances by three different feminist movements and how disruption is achieved. The theoretical framework builds upon the first phase of social drama, the breach, an

The aim of this paper is to analyze the current situation of motherhood penalty in China by examining the effects of the number of children on women's wages. Based on data from the China Family Panel Studies (CFPS) from 2014 to 2018, this paper mainly uses a fixed effects model to conduct the study on the effects of the number of children on women's wages and income for Chinese women aged

Globalisation is increasing diversity in the workplace. However, while the pools of applicants are becoming more and more diverse, diversity is often not reflected in companies' workforces. The reasons for this include a lack of diversity management, processes that are not adapted to the increasing diversity, and biases. Therefore, this research aims to develop a conceptual framework for compa

The purpose of this study is to examine what the life situation of street children in Tehran might look like based on the perceptions of social workers at Noore Sepid Hedayat (NSH), an NGO based in Tehran. At the same time the aim is to study how street children may be treated by different members of the society as well as how they can get in contact with such NGO as NSH, based on the perceptions

CSR has been gaining significance in the field of strategic management, as growing societal expectations have resulted in additional pressures for firms to act responsibly. Particularly the heightened sense of urgency regarding environmental sustainability has further amplified this development. Simultaneously, the global business landscape is changing at an accelerated pace and in an unprecedente

This bachelor thesis was conducted by two students from Lunds University at ASSA ABLOY Entrance Systems in Landskrona, a company that develops and produces automatic entrance doors. We focused on their High performance product which is a high-speed roll-up door. The background for the thesis was that ASSA ABLOY had acquired several companies in different parts of the world and therefore also had d

Urval av testfall är en viktig del av processen för kvalitetssäkring i ett projekt. Eftersom tid och resurser är begränsade behöver testfallen prioriteras för att upprätthålla effektivitet och för att möta deadlines. Detta examensarbete utforskar möjligheten att förbättra utvecklingsprocessen på Axis Communications genom att delvis automatisera utväljandet av testfall. I detta examensarbete har enTest case selection is an important part of the quality assurance process in a software project. Since time and resources are limited, test cases have to be prioritized in order to maintain efficiency and meet deadlines. This thesis researches the possibility of improving the development process at Axis Communications by partly automating the test case selections. In this thesis, an algorithm call

Var på skjutvapen finns det mest DNA och hur hamnar det där? Mer än 500 personer världen över dör varje dag av vapenvåld och användandet av vapen i brott har ökat markant de senaste åren. Genom att lokalisera DNA-spår på brottsplatser och tillhyggen som har använts, exempelvis skjutvapen, är det möjligt att identifiera gärningsmannen. Väldigt lite är dock känt om var på skjutvapen man kan hitta More than 500 people die every day from gun violence worldwide. DNA traces may enable the identification of the shooter, but there is limited knowledge concerning where on firearms DNA can be found and how it got there. This project aimed to answer these questions as well as how the swab types and addition of detergents affect the DNA recovery. Three swab types were examined (cotton, nylon flocke

The food industry is facing challenges in responding to the climate crisis, and research highlights the potential of using Business Intelligence & Analytics for organizations sustainability efforts. The aim of this study is to holistically map through the affordance lens, what capabilities organizations in the food industry may potentially gain by using BI&A for sustainability. The study i

The ancient Kriegsraison doctrine awarded absolute predominance to the achievement of military advantages in armed conflicts and therefore granted the opportunity to secede from all restrictive laws of war. The doctrine was therefore formally condemned as abusive and inconsistent with modern International Humanitarian Law. Especially the contemporary military necessity principle is viewed as a fac

Once again Europe is faced with the challenge to which extent should a democratic state act in a militant manner to combat threats to its democratic future. Croatia and Sweden, both the European Union and Council of Europe member states, are also facing the increased clash between the freedom of expression and the far-right expression that occurs in public debate, therefore, affecting the legislat

Despite developments in economic growth theory, the importance of savings and investment has remained consistent. It intrinsically connects to the importance of functioning financial intermediation and high levels of financial inclusion. While Sub-Saharan Africa still lags, Tanzania has during the last decade seen a rapid rise in mobile money services. This paper attempts to answer the potential o

This work aimed to characterize single chain fragment variables (scFvs) against S100A7 and Calprotectin, proteins part of the Ca2+ binding S100 family that have been associated with inflammatory diseases and cancer. The mechanisms governing the physiological functions of S100 proteins are not fully understood, but it is known that many of them contribute to maintaining homeostasis in the intracell