Examensarbetets titel: Att vara eller inte vara native - en kvantitativ studie om native advertising på Instagram, och dess inverkan på konsumentattityd och beteende. Seminariedatum: 2019-01-17 Kursnamn: FEKH29 - Examensarbete i Marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Isabelle Edenborg, Anna Frick, Emma Truvé Handledare: Oskar Christensson Nyckelord: Persuasion Knowledge ModelTitle: To Be or Not To Be Native - a Quantitative Study of Native Advertising on Instagram, and Its Effect on Consumer Behavior and Attitude. Seminar date: 2019-01-17 Course name: FEKH29, Degree project in Marketing Undergraduate Level, 15 University Credits. Authors: Isabelle Edenborg, Anna Frick, Emma Truvé Advisor: Oskar Christensson Key Words: Persuasion Knowledge Model, Marketing, Native Adve

De europeiska konstruktionsstandarderna, eurokoderna, utgör tillsammans med nationella val i föreskriftsserien EKS (Boverkets föreskrifter om ändring i verkets föreskrifter och allmänna råd (2011:10) om tillämpning av europeiska konstruktionsstandarder (eurokoder)) ett regelsystem för konstruktionsberäkningar. EKS har sedan 2010 ersatt Boverkets tidigare konstruktionsregler, BKR. Dessa regler och

Förevarande framställning avhandlar Lagrådet och dess granskningsverksamhet. De lagförslag som utformats i enlighet med Lagrådets rekommendation håller en mycket hög kvalité. Lagstiftningen blir precis, enhetlig, förenlig med gällande rätt och med de rättsstatliga principerna. Förslaget till en ny läkemedelslag utgör ett exempel på lagstiftning som gjorts förenlig med gällande rätt, närmare bestäThe thesis discusses Lagrådet, a Swedish administrative authority that examines legislative proposals. The purpose of this study is to examine and illustrate the role of Lagrådet by discussing the legislation, which regulates the authority and examine the review that has been made by it through a case study of its reviews. The role of the authority is to assist in the legislative work of the gove

Edward L. Bernays (1891 - 1995) was an American PR-pioneer who came into prominence during the 1920s. He made a significant contribution to the theorizing and legitimization of the field. This started with Crystallizing Public Opinion(1923)where he defined, justified and celebrated the profession. He also staged several notable PR-campaigns; e.g. ”Torches of Freedom” and ”Light's Golden Jubile

Automated manufacturing processes are an important component of today’s industries. Assuming the processes are properly maintained they allow for great efficiency when producing various goods. Image analysis can be used as a tool to monitor such processes and evaluate their results. This Thesis treats development of algorithms for automatic evaluation of images acquired using a standardized proce

Uppsatsens syfte är att undersöka de möjligheter och utmaningar som finns relaterade till innovativa tjänsteföretags strategiska arbete med digitalisering av tjänsteprocesser. Syftet diskuteras utifrån följande frågeställningar: På vilket sätt innebär innovativa tjänsteföretags digitala strategi att kunden involveras i tjänsteprocessen och bidrar till strategin? På vilket sätt bidrar de innovativa

On the 18th of December 2014, the Court of Justice of the European Union delivered the historic Opinion 2/13, where it ruled that the draft agreement on the accession of the European Union to the European Convention for the Protection of Human Rights and Fundamental Freedoms is not compatible with Article 6(2) of the Treaty on European Union or with Protocol (No 8) relating to Article 6(2) TEU.In

Bakgrund: Vid demens får personen olika symtom beroende på var skadan i hjärnan sitter, och ett av dessa symtom är svårigheter med kommunikationen. När befolkningen blir äldre kommer demenssjukdomar att öka. Sjuksköterskor behöver verktyg för att veta hur de kan bli bättre på att kommunicera med det ökande antalet personer med demens. Syfte: Att belysa hur sjuksköterskan kan bli bättre på att komm

Uppsatsen berör de tal som Sverigedemokraternas partiledare Jimmie Åkesson framförde under Almedalsveckan år 2014 och 2018. Avsikten med uppsatsen är att studera hur och om Sverigedemokraternas argumentation har förändrats under en mandatperiod, då mycket i samhället har förändrats sedan det senaste valåret, exempelvis flyktingkrisen år 2015. För att besvara uppsatsems frågeställningar som lyder

A common technique within image analysis is image classification which describes the process of reducing the information content of an image into few user-defined classes. With the emergence of unmanned aerial vehicles (UAVs), high spatial resolution (cm-level) images can be collected. This thesis aims at testing different methods for classifying UAV images from an agricultural crop site in the so

Negative environmental impacts generated by new buildings and the built environment needs to be reduced in order to contribute to mitigation of anthropogenic global warming. Sustainable building certifications such as Miljöbyggnad and DGNB was introduced as a measure to transition into more sustainable buildings. The research study explores the environmental impacts of cross-laminated timber and t

Självpresentationer utgör en viktig aspekt utifrån den digitala världens ökade betydelse i de mellanmänskliga interaktionerna. Via postandet av bilder på sociala medier tillåts en framställning av självet för hur vi väljer att presentera oss. Studien syftade till att undersöka hur självpresentationer skiljer sig åt inom olika sociala grupper. En semiotisk bildanalys har därför använts för att leta

About 90% of all startups fail to become successful, and the most significant reason is due to premature scaling. Limited research has priorly been conducted in the borderland between startups and supply chain. Explicitly on how a startup should go about defining its supply chain objective and how to measure its performance. Nevertheless, the high-tech startup industry sees potential in gaining in

An ongoing trend the last couple of years has been the intense reporting of an increased amount of deliberate vehicle fires in Sweden. As the overall assumption in society is that the number of deliberate vehicle fires is steadily increasing, a statistic model trying to investigate this was made. In 1998, the share of deliberate car fires were estimated to 12%, the same number in 2015 was 38%, ind

Information and Communication Technologies (ICTs) are becoming increasingly influential in social, economic and political spheres and have also been recognised for their potential within health promotion, especially when targeting youth and adolescents. Despite the potential of these new technologies, there is a growing understanding of how prevailing inequalities between men and women and socio-c

As an increasing number of species drift onto the IUCN’s list of endangered species, it has become increasingly important to understand the fundamental aspects that are essential in maintaining the fitness of these threatened species. Using tracking data from 75% of a sample of Swiss juvenile Red Kites during their wintering period in Spain, various bioclimatic predictors (BCMPs) were taken into

This essay aims to discuss equality in the film selection screened in Undergraduate Film Studies at Lunds University and Stockholm University. As there is a consensus within canon formation studies that film canons hegemonically premier white men of American and European decent, there was reason to analyze if this could be found within these academic film institutions. The films screened during th

Essential to many films is the conflict between good and evil. This paper presents an overview of the representation of evil in film. The paper’s purpose is to find out how the three principal antagonists in four Robin Hood movies are represented as being evil and how this has changed over time. The study method used is semiotic analysis. The previous research in the field of evil representation i