Balancing Dual Logics for a Greener Future - A qualitative study on a sustainable social venture
The significant rise of environmental problems attracts entrepreneurs that are willing to take action towards a greener transition. Sustainability-driven entrepreneurs are continuously reshaping the business landscape. However, ventures that aim to combine both profit and sustainability goals often face the risk of mission drifts. This jeopardizes their reason for existing in the first place. Ther
