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Case Hexagon - NO SMOKE WITHOUT FIRE: THE CASE OF OLA ROLLÉN
The Darkest Day in Lufthansa’s History
McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die
Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal
The Nobel Prize vs. Bob Dylan: Bob Dylan's controversial behaviour and its potential impact on the Nobel Prize reputation
Case TV4: IS MARTIN TIMELL TV4’S OWN HARVEY WEINSTEIN? How to save your brand’s reputation in a crisis associated with a social movement
Lund, a Great Idea - a Study in Place Branding
Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
Exploring brand architectures – a Volkswagen Group case
Glenn Strömberg Collection – Favorability of a Moderately Incongruent Celebrity Brand
How the Shift from a Product to a Service Brand affects Brand Judgement
Nation Branding after a crisis – Greece and Ireland in comparison
Influencer marketing and the effect on brand personality and brand perception
Social Vulnerability Indices and a Sub-municipal Index for Sweden
The goal of risk and vulnerability research is to reduce the harm done by disasters. A disaster is a combination of a natural hazard and a vulnerable society. Understanding vulnerability is vital to reduce disaster risk, or the potential of losses in property or life. Vulnerability is often divided into a technical, relating to buildings, infrastructure, and so forth, and a social which concerns t
Import penetration from China and its effect on manufacturing employment in the OECD countries
China has ever since the 1990s emerged as a manufacturing superpower, following its liberalized trade reforms and its entrance to the World Trade Organization. This has caused China to expand their exports substantially, in particular to the OECD countries. This has lead to an increasing debate on whether, or to what extent, increasing manufacturing exports from China to the OECD countries has con
Generic Event Integration in Video Management Software
A Model for Value and Cost Trade-offs in Agile Software Requirements Prioritisation
Automated classification of graphical artefacts in 3D graphics verification
Acousto-Electromagnetic Interaction in Materials for Aerospace Composites
Non-destructive testing (NDT) is a vital part of aerospace manufacturing due to high demands for quality and safety. Advances in materials science have given rise to aerospace composites with highly improved properties compared to traditional materials. To ensure that materials can be used safely, NDT techniques are continuously improved to follow advances in materials. This has also spurred devel