Unpacking noun-noun compounds : interpreting novel and conventional food names in isolation and on food labels
In two complementary experiments we took an integrated approach to a set of tightly interwoven, yet rarely combined questions concerning the spontaneous interpretation of novel (unfamiliar) noun-noun compounds (NNCs) when encountered in isolation, and possible (re) interpretations of novel as well as conventional (familiar) NNCs when encountered in verbo-visual context. To enhance ecological valid