Title: Managing the Semi-Fictive Brand Persona – In Theory and Practice Submission date: 28th of May 2018 Course: BUSN39 Degree Project in Global Marketing Authors: Emma Jungerth & Sam Lidström Supervisor: Mats Urde, mats.urde@fek.lu.se Purpose: The purpose of this study is to explore the phenomenon of Semi-Fictive Brand Personas and to further broaden the understanding through a communic

Honour related violence has been up for political discussion in the last two decades in Sweden, a discourse primarily concerned with girls. In the absence of a legislation concerning honour related violence, children in need of protection can receive it through the Care of Young Persons Act (CYPA). The purpose of this thesis is to study how the second paragraph in the CYPA is applied by Administra

There is a theoretical debate among social movement scholars around an increasing concern with the role of technology in terms of key social movement activities, including mobilization, running and engaging in campaigns and making claims on authorities. This research deals with this debate and contributes to it with this case study on the Georgian women’s movement. The research examines women’s m

This thesis work has has been done at Sensative in Lund and the goal has been to build a prototype of a product which the company then may build further upon. The product aims to combine IoT with social responsibility by preventing drowning accidents with the data that is generated and sent via the product. Based of an initial description of the product provided by Sensative, the work then was div

The theory of optimal currency areas (OCA) states that different regions need to comply to certain criteria in order to benefit from a monetary union (Mundell(1961); McKinnon(1963) and Kenen(1969)). One of the most important OCA properties is similarity between business cycles (Masson and Taylor, 1993, p. 274). In the debate preceding EMU critiques argued that the European countries were subject t

The aim of this project was to investigate how Bacillus can survive in the finished beer. This was evaluated by producing batches of beer with starter cultures that were deemed to be interesting in terms of their Bacillus content. This beer, together with beer from microbreweries and store-bought beer were plated onto Bacillus Chromoselect agar, a selective agar for Bacillus. Samples were then tak

Som blivande gymnasielärare i ämnet musik har intresset för betyg, dess påverkan och betydelse för yrket, skapat denna uppsats. Därför är syftet med studien att undersöka hur betyg på gymnasiet påverkar musiklärarens undervisning. Hur arbetar musikläraren med bedömning för betygsättning i undervisningen? Hur påverkas musiklärarens undervisning av betygssättning? Studien utgår från en kvalitativ iAs a future high school teacher in the subject of music, interest in grades, its impact and importance for the profession, created this essay. Therefore, the purpose of the study is to investigate how the grades of high school affects the teaching of music teachers. How does the music teacher work with assessments in the classroom? How is music teacher's teaching affected by assessments? The s

The VAT system has been operating since 1967 across the European Union and is currently still in need to be adopted as definitive. Some issues should be confronted in 2018 before the implementation towards a fairer and simpler system. The proposal from the Commission set up in 2016 details the changes taken into account. As a cornerstone of the mentioned VAT system, this thesis will analyse the

Populärvetenskaplig beskrivning: Att veta hur olika saker i världen kom till hjälper en att släcka den törstiga sömn-förstörande nyfikenheten. Många har ställt sig frågan: hur skapades universum? Någorlunda hela svar har lagts fram (som till exempel teorin om Big Bang), men det finns mer att upptäcka. På en relativt mindre skala kan man fråga sig hur skapades Vintergatan? Ännu en fråga delvis svaradThe properties of the early Milky Way are quite mysterious and some are completely unknown even today. This study is the first one ever to analyze the mass distribution of Population III bulge stars. Using the fitting code STARFIT, we perform an analysis of 65 bulge metal-poor stars obtained by the EMBLA survey to estimate the IMF (initial mass function) of the very first stars that defined our ga

The main objective of this work was to investigate if there is a contribution of aerosol from the urban region of Copenhagen at the rural station Vavihill. This was done by analyzing measurement data between 1st of January and the 28th of February 2013 measured with a Dierential Mobility Particle Sizer (DMPS), Soot Particle Aerosol Mass Spectrometer (SP-AMS), a Cloud Condensation Nuclei Counter (C

This thesis presents an application of machine learning techniques in a search for a high-mass resonance particle decaying into top quark pairs in high energy dijet events using the ATLAS experiment at the Large Hadron Collider. Top tagging is applied to the dijet events to select the events with top signature and suppress the background, increasing the sensitivity of the search. All the data used

Glacier advances in the Écrins massif (French Alps) during the Late Glacial and the Early Holocene are poorly constrained. Based on field observations, a high-resolution digital elevation model and an orthophoto, glacial landforms in the upper Drac Blanc catchment were mapped. Thanks to 42 new 10Be exposure ages, the timing of the stabilisation of selected moraines was constrained. The application

The purpose of the study was to investigate how and why the municipalities in Sweden are using whistleblowing systems. The theoretical framework was based on the institutional context of Swedish municipalities, previous research on whistleblowing and the different factors that affect the adoption of a whistleblowing system. A quantitative study was conducted through a questionnaire which was sent

Organiskt material reducerar den akuta toxiciteten för djurplankton exponerade för nanoplastpartiklar. Produktionen och användningen av plast har ökad de senaste åren vilket gör att mer och mer plast kommer hamn i våra naturliga vattensystem. Väl ute i naturen kommer plasten brytas ner till mindre bitar och bilda så kallade nanoplastpartiklar. Oron för negativa ekologiska effekter av dessa små plThe global production and use of plastic is increasing and a substantial part will end up in aquatic environments where it will degrade into micro- and nanoplastic particles (NPPs). NPPs will interact with naturally occurring biomolecules present in aquatic environments which in turn will affect the properties of the particles. The purpose of this study was thus to investigate how organic matter a

Södervärns bussterminal ligger mellan stadsdelen Möllevången och Södervärn i södra Malmö, och utgör tillsammans med Spårvägsgatan en tydlig gräns mellan dessa två stadsdelar. Platsen ligger väl till i staden och har fördelen av att vara en knutpunkt för kollektivtrafik och en viktig plats för människor som transporterar sig både till och från sjukhusområdet samt mellan Möllevången och Södervärn, s

Research question/s: What are the factors influencing the exploratory capability of a corporate accelerator and how do these factors influence the exploratory capability of a corporate accelerator? Methodology: The study was conducted through a single case study and followed a qualitative research strategy on the corporate accelerator as a new phenomenon of organizational separation. The data was

Abstract Digital marketing has been widely explored within B2C while the development within B2B is slower. B2B companies still face difficulties to meet changed customer preferences for marketing and communication. Customers expect personalized marketing in real time, the information flow is changing and it is challenging, both for customers and companies, to handle all available data. This

Background: For most companies that handle large material flows there are buffers between different stages in the supply chain, often referred to as inventory. The main reasons for having these inventories are to achieve economies of scale when handling material flows and to buffer against uncertainties when matching demand and supply. Hence, the main objective in inventory control is to decide

Background In the latest years, developments in technology has created new opportunities within the area of after-sales services. Examples of such developments are the Internet of Things and Big Data, which can be used e.g. for predictive maintenance. Combined, the developments imply that there is potential gain for an OEM in using the IoT, Big Data and a transformed business model in their a