City Branding : a state of the art review of the current reserach
Purpose– The aim of the paper is to carry out a contemporary and concise “state‐of‐the‐art” review of the city branding research domain, in particular how scholars have approached this field of study, what aspects of city branding have been studied, what cities have been chosen, and how the studies are designed.Design/methodology/approach– Through an iterative search in multiple literature databas