On Giddens: Interpreting Public Relations through Anthony Giddens’s Structuration and Late Modernity Theories
Public relations was historically an isolated theoretical field and an, in practice, undeveloped organizational publicity function for many years. From the perspective of strategy research, theory as well as practice has traditionally been dominated by traditional, rational, linear and functionalistic approaches (Whittington, 2000). The foundation in functionalism has led researchers to focus on e
