Soft Power of Korean Popular Culture in Japan: K-Pop Avid Fandom in Tokyo
Korean Wave is a new phenomenon which signifies the spread of Korean popular culture in East Asia with Japan as a centre. The purpose of this study is to examine the attitudes of Japanese youths who consumes K-Pop on the subject of their feelings towards South Korea and Korean society in the theoretical framework of soft power. With the findings of the one and a half month fieldwork in Tokyo, this