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Gender, Products & Marketing - A study of product gender perception and the need for product gender congruency in Generation Y

This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut

Instrumentalundervisning på gymnasiet - En studie om instrumentallärares uppfattningar om betygsättning, kreativitet, motivation och elevinflytande.

Syftet för denna uppsats är att undersöka fem instrumentallärares uppfattningar om sin undervisning i gymnasiekursen instrument/sång (INSÅ) utifrån begreppen; betygsättning, motivation, kreativitet och elevinflytande. Vidare är syftet att undersöka hur betygsättning i musik får konsekvenser för elevens motivation, kreativitet och aktiva påverkan av undervisningen. Studien är kvalitativ och grundarTitle in English: Instrumental education in high school; instrumental teachers' opinions regarding the concepts of marking, creativity, motivation and pupil influence. The aim of this essay is to study five instrumental teachers’ opinions of their instrumental teaching in the subject instrument/song (INSÅ) starting out with the concepts; marking, motivation, creativity and pupil influence. The

Thought Leadership - Positionering baserat på Kunskap

Thought Leadership är en kunskapsbaserad position, som The Big Four vill uppnå hos sina kunder. Målet är att positionera sig, och positionen underbyggs av kunskap internt hos revisionsbolaget. Thought Leadership är ett omfattande arbete, som det skyltas lite med. Kännedomen hos konsumenter är lågt och det är viktigt att ta hänsyn till i arbetet med Thought Leadership, för att nå önskad effekt.

Att skapa och bibehålla goda affärer i tjänsteföretag – Utveckling av en portföljstrategisk beslutsprocess för utveckling av nya tjänster

Problem The often informal new service development processes and less structured decision processes for strategic decisions about service portfolio of service companies, makes it especially interesting to investigate the prerequisites for, and develop a formal process for decision making about new service development and create the right decision quality in these decisions. The main problem become

Flödesanalys av detaljmåleriet på Volvo Articulated Haulers AB

Problem description – The production system as of to day does not function in a satisfying way. The paint shop causes most disturbances. To withhold customer satisfaction and meet the greater demands of the future, a increase in the paint shops efficiency is needed, through lead-times, productivity and amount of objects in progress. To proceed with structural changes studies are needed to map the

RUSSIAN REGIONAL SCENARIOS OF FERTILITY RESPONSES TO MODERNIZATION, 1958-1978.

The link “modernization-fertility” is an important object for analysis. Modernization changes every society economically, culturally, demographically. I analyze the empirical data for two Russian regions based on Easterlin-Сrimmins theoretical model and make conclusions concerning the strength of possible modernization-fertility relationship in Russia. I consider gross fertility to investigate

Bruksvärdets möjlighet - och utvecklingen av området Seved i Malmö

I en värld där städers fysiska strukturer ständigt producerar och reproducerar social orättvisa kan stadsplanering sägas spela en central roll. I Malmö sjösatte kommunen hösten 2010 ett femårigt stadsutvecklingsprojekt kallat ”Områdesprogrammet” vars syfte är att öka den sociala hållbarheten i fyra utvalda områden där problem med sociala klyftor och segregation anses vara som störst. Seved är ett

Determinants of interest rate exposure – A study of Eurozone banks

The purpose of this thesis is to investigate to what extent Eurozone banks are exposed to interest rates risk caused by adverse changes in short-term and long-term interest rates. Moreover, we aim towards determining what characteristics of Eurozone banks that affect their interest rate exposure. A quantitative approach using multiple regression analysis and panel data has been used, with a sample

Strategisk affärsutveckling för ett företag i keramikbranschen

Purpose: The purpose of the thesis is to help the company with their strategic business development and positioning. The purpose is fulfilled by analysing the following areas; business environment, the company, competitors and customers. Issues: The company and its business environment have gone through big changes during the company’s existence. With big internal changes, such as shutdown of own

Möjlig väg till ett bättre patentskydd för nyttomönster i Kina

Andelen svenska företag som på ett eller annat sätt har kontakter med Kina har på senare år ökat kraftigt. För många av dessa företag medför detta många immaterialrättsliga överväganden då Kina internationellt är ökänt för många fall av immaterialrättsliga intrång. I 1883 års Pariskonvention om industriellt rättsskydd nämns nyttighetsmodellen (svensk benämning är bruksmodell) som ett av de föremå

Social media som kommunikativt verktyg

There is a growing interest in the usage of social media in European museums. Research in the area is scares though. The problem is a lack of an overview on how the usage of social media is spread around Europe and on how museums use social media. Through the observation of 70 European museums and how they use different social media tools, we hope to clarify these questions. We used a three way ap

Lika men olika : wn granskning av relationen mellan kanji och homofoner

The main objective of this thesis is to argue whether Chinese characters (kanji) exists in Japanese spoken language as mental agents to distinguish homophonous words. A clearer picture of the background to this phenomenon is given by a brief review of the history of kanji, by bringing up different definitions of what kanji is and by explaining the relation between kanji and homophonous words. The

Same, Same but Different

This study provides evidence that Swedish corporations disclose more CSR information in their annual reports than Croatian corporations do. The study finds that size, industry, country of origin and management ownership affect the amount of CSR disclosures a company will make. Furthermore profitability cannot provide an answer while foreign listing and audit firm matter under different circumstanc

Inverkan av takabsorbenter och ljudisolering på talavskildheten mellan rum

We have examined and analyzed the impact of ceiling sound absorbers and sound insulation in a false ceiling, on the speech privacy between two adjacent rooms. We concluded that they had a significant impact on the speech privacy and that the combination of ceiling sound absorbers with sound insulation in the false ceiling was the best option from an acoustic point of view.

Proaktivt underhåll - Från brandkårsutryckning till planerade underhållsinsatser

This master thesis was commissioned for the company IAC Group AB in Gothenburg. The factory assembles and delivers instrument panels in sequence to Volvo Car Corporation. The task was to create and implement a maintenance system where all maintenance processes such as preventive maintenance and corrective maintenance can be registered. The purpose was to give the company a deeper knowledge of the

Return and Volatility Spillover from Oil to Equity Market

In this essay a four stage GJR-GARCH(1,1) model is applied to test the presence of both return and volatility spillover to the European market from the oil market. The GJR-GARCH-model allow for asymmetric effects to be present in the country specific stock market. This four step model is applied to eight European countries and allow for spillover effects from oil market, US market and European mar