Looking at the Two Sides of the Equation - How Servitisation Affects the Sustainability-oriented Innovation Adoption Dilemma
Research question: How does servitisation affect the adoption of sustainability-oriented innovations (SOIs)? A qualitative study on the role of servitisation on barriers and drivers for SOI adoption. Methodology: The methodological framework for this research is a qualitative multiple case study following an abductive approach. The agricultural industry was used as an empirical tool to conduct th