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Studiens syfte är att undersöka vilka faktorer utifrån teorin om planerat beteende som bäst förutspår konsumenters intention att handla symboliska ekologiska livsmedel, samt i vilken utsträckning inflytande kan påverka konsumenters attityder gentemot dessa produkter. Det är alltså relationen mellan intention att köpa ekologiska livsmedel och faktorerna attityd, social norm och upplevd beteendekontThe aim of this study is to investigate which factors from the theory of planned behavior that dominate a consumer's intention to purchase symbolic, ecological food products, moreover to what extent principles of influence might affect consumers´ intention toward purchasing these products. Thus, it is the relationship between intention to purchase ecological food products and the factors ‘atti

Transmedia storytelling is becoming an increasingly popular form of narrative and is more common in the media industry than ever. As an animation series launched by the popular video game League of Legends, Arcane is a transmedia narrative work under the LOL story world. As the focus of this thesis, Arcane will be considered a typical case study of transmedia storytelling for investigating how med

In the last couple of decades increased levels of income inequality, measured in gini index, have been observed in many established democracies. Simultaneously, an alarming trend of democratic backsliding has emerged. In previous research the correlation between high levels of income inequality and decreasing levels of democracy has been observed in young and unstable democratic societies. However

Climate change poses an immediate challenge to every actor in society. In this rapidly changing context, organizations are faced with a need to make structural changes to their business strategy and operations as current business models are challenged. Communication is a vital aspect and determinant of organizational change. The purpose of this study has been to examine how an organization communi

This essay examines the relationship between the two feature-length Blade Runner films, placing a certain focus on areas of aesthetic, design, and thematic content with the aim of reaching new insights into the social, cultural, and ideological contexts in which the films were made. Each subchapter explores the films from a different perspective leading up to chapter IV, in which I consider the fi

Bakgrund: Enligt Svenska Barnmorskeförbundet [SBF] (2018) ansvarar barnmorskan för den normala graviditeten, förlossningen och eftervården. Kvinnosjukvården är idag organiserad i delar genom vårdkedjan, saknar kontinuitet och många barnmorskor beskriver att de överväger att lämna yrket och anger att arbetsmiljön är ohållbar. Alternativa vårdmodeller har föreslagits för att förbättra villkoren för

In connection to the Covid-19 pandemic, the global economy suffered significant damage regarding supply chains and the flow of free, open markets. In the aftermath of these struggles, both researchers and the public are debating a potential shift towards moving production sites closer to the market. This development, in combination with the ongoing establishment of larger production sites in Norrl

Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. One of the brands who have seized these opportunities is Ryanair, who have attracted 1.6 million followers under

Den här studien ämnar att undersöka relationen mellan ett varumärkes attraktionskraft och ett arbetsgivarvarumärkes individuella dimensioner - specifikt gällande möjligheten för potentiella arbetstagare att arbeta flexibelt; helt, eller delvis på distans. Covid-19 har dramatiskt förändrat människors liv världen över, därför är målet att observera hur den här ändringen har påverkat hur studenter seThe purpose of this study is to investigate the relationship between brand attractiveness determined by the individual dimensions of an employer brand, with a specific focus on the effect caused by the prospect of remote work opportunities among potential employees. The recent pandemic has changed the everyday life of people throughout the world. Therefore, our aim is to examine if this change in

Syftet med denna studie var att genom en kritisk diskursanalys utforska vilka diskurser som tar plats i kommunikationen hos svenska gymkedjor samt vilka sociala strukturer i relation till träning och fysisk aktivitet de bidrar till att skapa och/eller reproducera. Det insamlade materialet bestod av det visuella materialet på hemsidorna hos Sveriges fem största gymkedjor, vilket analyserades med hjThe purpose of this study was that through a critical discourse analysis investigate what discourses take place in the communication among Swedish gym facilities, and what social structures regarding physical activity they are currently creating and/or reproducing. The collected material consisted of the visual mate-rial presented on the webpages of the five larges gym facilities in Sweden. The ma

This paper was set out to examine how discrimination lower incentives to attain human capital throughout different societal sectors and, thus, how human capital barriers affect economic growth. We aim to derive a generalized theoretical framework that is applicable to any group facing discrimination. Our secondary purpose is to apply the generalized theoretical framework to women and men in Sweden

Vi lever i ett krissamhälle där kriser ständigt är närvarande i någon bemärkelse. Människor i kris söker sig efter information och förståelse på sociala medier, där det även sprids misinformation och desinformation. Studien syftar till att skapa en ökad förståelse för vilken funktion Krisinformation.se hade som moderatorer i sitt eget kommentarsfält på sociala medier under Covid-19-pandemin. Det tWe live in a crisis society where crises are a constant in our lives, furthermore people in a crisis are searching for information and understanding through social media, where misinformation and disinformation is spread. The aim of this study was to reach an increased understanding of what purpose Krisinformation.se had as a moderator in its own comment section on social media during the Covid-19

The overall purpose of this research is to explore why female entrepreneurs, despite the equality that exists in Sweden, engage less in entrepreneurship compared to male entrepreneurs. The study is inductive and conducted through a qualitative approach with 6 case studies. The primary data is collected through semi-structured interviews and analysed by a first and second order categorization. Thre

The aim of this study is to analyze the reactions of individuals within Generation Z in regards to various self presentations of politicians. The study has been conducted based on three focus groups, where certain Instagram posts of Ebba Busch, Ulf Kristersson and Nicola Sturgeon have been presented. As a way of answering our research question, “How do individuals within Generation Z express their

Abstrakt. Bakgrund: Ergonomiska utmaningar är något som operationssjuksköterskan möter dagligen i sitt yrke. Dessa utmaningar leder ofta till sämre arbetsställningar, vilket i sin tur kan öka risken för fysiska besvär och arbetsbelastning. Försäkringskassan uppger att sjukskrivning relaterat till dessa besvär (ergonomiska belastningsbesvär) är den näst vanligaste bland sjukskrivningar i Sverige 2

The context of electronics components such as semiconductors has increased in the most diverse within the automotive industry and the industry is to a larger extent interacting and depending on the electronics industry. The trend is expected to continue which calls for effective obsolescence management. The purpose of this thesis is to develop a knowledge within Proactive Obsolescence Management w

Under senare år har centralbanker världen över genomfört okonventionella penningpolitiska metoder i form av att köpa räntebärande värdepapper från marknaden, även kallat kvantitativa lättnader. Detta leder till att marknadsräntor sjunker, vilket inte minst påverkar fonder som handlar med dessa papper. Syftet med denna studie är därmed att undersöka huruvida svenska bland- och räntefonder har blivi

Since the COVID-19 pandemic, many organizations have faced significant changes regarding workplace settings, primarily a shift from in-person to remote environments. The fact that remote work is generally increasing has impacted what employees experience in work and can potentially impact their job satisfaction. Therefore, it is important to learn what has changed and how to handle the change in t

Newspapers and media have always played a critical role in society and have come to shape the way we reflect and perceive news and societal issues. Journalists are conveyer of a message and act as a moderator to shape and set the agenda for the public opinion and the public discourse. This research paper examines the media portrayal of refugees from Ukraine and Syria through pictures. These confli

The Guangdong-Hong Kong-Macao Greater Bay Area is a regional economic integration development model that stems from the economic cooperation and exchanges between Hong Kong, Macao, and the Pearl River Delta region over the past 40 years. The construction of the Guangdong-Hong Kong-Macao Greater Bay Area will enable the economic integration and development of this region and promote the constructio