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This study examines the rhetorical strategies employed by the Ukrainian President Volodymyr Zelenskyj, particularly focusing on his use of humor and sarcasm during the Russian-Ukrainian War. By analyzing a sample of Zelenskyj's Instagram posts from the beginning of the war as well in the current time, this research seeks to understand how these rhetorical devices contribute to his leadership a

Denna studie ämnar undersöka hur Försvarsmakten, som en offentlig organisation inom militärt försvar, porträtterar sig som arbetsgivare genom sin attraktionskampanj ”Dina styrkor gör oss starkare”. Studien fokuserar på att analysera kampanjen för att förstå hur kulturella symboler används för att stärka deras employer branding. Dessutom undersöks hur kampanjens kommunikation är utformad för att atThis study aims to examine how the Swedish Armed Forces, as a public organization within military defense, portrays itself as an employer through its attraction campaign “Dina styrkor gör oss starkare”. The study focuses on analyzing the campaign to understand how cultural symbols are used to enhance their employer branding. Additionally, it investigates how the campaign´s communication is designe

This essay examines museum workers' perspectives on gender integration in exhibition creation. Museums hold a unique position of power in shaping cultural heritage, making it highly relevant to examine museums' actual praxis in exhibition creation. If history is presented without analysing it through a gender perspective, it risks perpetuating outdated and harmful gender patterns. Working

System uncertainty constitutes a fundamental restriction on control performance. System models are never perfect and the differences between system and model can be difficult to contend with. Applying a model based controller to the true system with uncertain dynamics can yield unpredictable results which led researchers to produce methods of robust control design. Existing theory on the ν-gap met

The primary focus of this thesis is to investigate young people's attitudes towards modern dating culture in Sweden. Specifically, it examines their various practices and opinions when initiating potential romantic relationships in a modern digital society, aiming to gain in-depth insight into their thought processes as they navigate the dating sphere. Considering the widespread integration of

Under de senaste åren har det skett stor utveckling inom teknologin för att samla in höjddata över stora markområden med bland annat laserskanner. En ökad användning av höjddata i samhället kombinerat med att arbetsprocesser utvecklats av olika aktörer innebär ett behov av enhetlig datahantering. I diskussioner om kvalitet på höjddata talas ofta om kvalitet med avseende på insamlade data och på slDuring recent years there has been great development in the technology used to gather elevation data over large areas with laser scanners. Increased usage of elevation data in society as well as work processes being developed simultaneously at different places implies a need for uniform data management. In discussions regarding elevation data quality, the main issues are often quality in source da

Studie syfte är att ge en mer nyanserad förståelse och utforska konsumenters attityder gentemot miljömässigt hållbara annonser inom energisektorn och dess påverkan på konsumenternas varumärkesattityd. Målet är att identifiera och förklara relationen mellan dessa begrepp. Genom detta bidrar studien till det strategiska kommunikationsfältet genom att fördjupa kunskapen inom en begränsad och utmanad This study aims to gain a more nuanced understanding and explore consumers’ attitudes towards environmental sustainability advertisements in the energy industry and its effect on consumer brand attitude. Thus, the purpose is to identify and explain the relationship between these constructs. In doing so, this study contributes to the field of strategic communication by gaining knowledge within a li

The severe decline in olive oil production recorded in the last years is having an economic impact on many Mediterranean countries. The aim of this MSc thesis is to predict the olive yield by means of satellite vegetation indices and meteorological data mostly retrieved by satellite remote sensors. Estimating olive yield production using remote sensing data is reasonably new as few scientific pape

Den negativa påverkan på biologisk mångfald från markanvändning får allt större uppmärksamhet. Det akuta behovet av att minska förlusten av biologisk mångfald kräver omfattande metoder för att bedöma påverkan på biologisk mångfald från produkter och tjänster. Livscykelanalys (LCA) är ett verktyg som används för att stödja beslutsfattande, men inkluderingen av påverkan på biologisk mångfald i LCA äThe negative impact on biodiversity from land use is attracting increasing attention. The urgent need to mitigate biodiversity loss calls for comprehensive methods to assess the biodiversity impact of products and services. Life Cycle Assessment (LCA) represents a widely used tool to support decision making, but the inclusion of biodiversity impact in LCA remains under development. This master the

This paper examines how welfare recipients are portrayed in policy documents and communications surrounding the proposal for a subsidy cap presented in the Tidö Agreement (Tidöavtalet) and how this can be understood in a historical and contemporary context. Using Fairclough's critical discourse analysis, documents and press events presenting the proposal have been examined, focusing on identif

Baserat på den bristande forskningen om emotioner i fastighetsmäklarbranschen, avser denna studie att utifrån ett emotionssociologiskt perspektiv undersöka emotionellt arbete inom fastighetsmäklaryrket. Syftet med uppsatsen är att öka förståelsen för svenska fastighetsmäklares upplevelse av hur de hanterar de emotioner som uppstår i arbetet. Vidare är syftet att förstå hur svenska fastighetsmäklar

Abstract: The purpose of this study is to investigate how Russia communicates with their religious and ethnic minorities on the invasion of Ukraine. To do this I have studied the use of the words “shaytany”, “shaytanizatsia” and “desatanizatsia” describing Ukrainians and the invasion of Ukraine in Russian state-controlled media during 2022. My hypothesis was that these words are used in a narrativ

Vägskyltar används i stor utsträckning på trafikerade vägar för att vägleda trafikanter i rätt riktning. För att optimera materialåtgången och minska kostnaderna krävs effektiva dimensioneringsverktyg som kan effektivisera arbetet med att dimensionera de bärande konstruktionerna. Detta arbete syftar till att utveckla ett beräkningsverktyg för den bärande konstruktionen till vägskyltar. Den bärand

The escalating concerns surrounding climate change have intensified the focus on the renewable energy market, with initiatives aimed at energy security, CO2 emissions reduction, and sustainability. Wind turbines, considered a key component of renewable energy solutions, have seen significant investment growth globally. However, challenges persist, including the environmental impact of construction

Storytelling has been around for millennia, and it has been suggested that narratives form a paradigm through which humanity makes sense of the world. Limited research has been con-ducted to observe how different storytelling styles impact the narrative engagement of an audi-ence in destination marketing. In this study, a framework for determining and evaluating dif-ferent storytelling styles has

I denna uppsats undersöker jag hur jag som trummis kan använda mina erfarenheter från trumspel för att komponera musik. Genom att analysera och reflektera över mitt eget skapande, samt genom att studera andra trummisar som komponerar hoppas jag kunna identifiera strategier som kan användas för att använda inspiration från trumspel i en kompositionsprocess. Resultaten av denna uppsats visar olika sIn this thesis, I explore how I, as a drummer, can use my drumming experiences to compose music. By analyzing and reflecting on my own creative process, as well as studying other drummers who compose, I hope to identify strategies for incorporating drumming inspiration into the composition process. The results of this thesis demonstrate different ways to use elements such as figures and sounds fro

Currently, multiple environmental crises threaten to irreversibly alter the living conditions that humanity has enjoyed on Earth for millennia. One of the main activities that contribute to these worrying environmental issues is the production and consumption of meat, which also poses serious public health and ethical concerns. In order to tackle these issues, a strong case has been made for the n

Den uppsats undersöker hur varumärken som Gymshark och Tala använder behind-the- scenes (BTS) innehåll för att framstå som mer autentiska, vilket visar en övergång från en felfri varumärkesbild till genuint engagemang. Den analyserar BTS-innehållets roll i att avslöja ett varumärkes verkliga verksamhet och främja starkare konsumentrelaterade relationer genom igenkänningsfaktorer och sårbarhet. DesThis thesis examines how brands like Gymshark and Tala use behind-the-scenes (BTS) content to appear more authentic, showcasing a shift from polished marketing to genuine engagement. It analyses BTS-content's role in revealing a brand's true operations and fostering stronger consumer connections through relatability and vulnerability. Additionally, it applies Erving Goffman's Self-Pres

The relevance of the ICT sector and telecom operators is predicted to grow rapidly within the next decade, mainly around their direct environmental impacts because of the ongoing expansion of mobile and fixed networks and increasing data traffic. Therefore, it is necessary to explore telecom operators' direct environmental impacts, considering the currently available information in sustainabil