Challenging a $22B Industry: Agapi Boat Club and the Economics of Not Owning
This study looks at how Agapi Boat Club, a company that offers boats through a membership service, affects consumer behavior in the boating industry. Instead of owning a boat, members pay to access a fleet of boats across different locations. This research explores whether people are choosing membership instead of owning a boat, and what this change means for the boating market. To find out, we c
