The master students participated in a workshop on brand hierarchy and storytelling
Published 11 October 2019 Successful brands tell compelling stories. The master students on the course in Brand Communication, held by lecturer Cecilia Cassinger, participated in a workshop on brand hierarchy and storytelling in the Cuban rum market led by the Malmö-based agency South Communication’s CEO Andreas Pitlik, and research analyst Victoria Note. Moreover, Andreas is also a part of Adviso
https://www.isk.lu.se/en/article/master-students-participated-workshop-brand-hierarchy-and-storytelling - 2025-04-25