Food in tubes: A “retro cool” Swedish innovation -- Industrial History and Consumers’ Perspectives
“Tube food” is a fascinating facet of Swedish food culture. From an international perspective, it is interesting how a packaging type that is not very common in other parts of the world can encompass a wide range of food products in Sweden. Since tube food consumption in Sweden is not a well-defined phenomenon, an exploratory research was done to address the concern that this knowledge gap exists.