Syftet med studien var att undersöka studenters attityder till CrM samt se om det finns skillnader i studenters attityder gentemot CrM med brand-cause fit och CrM med consumer-cause fit och med studien ämnade vi bidra till existerande teori och forskning om CrM. Studiens empiri utgörs av insamlad data från 236 stycken pappersenkäter som besvarades av kaffedrickande och margarinätande studenter påThe purpose of this study was to investigate students’ attitudes toward CrM and see whether attitudes differ between CrM with brand-cause fit and CrM with consumer-cause fit and our aim was to contribute to existing CrM theory. The study’s empirical data was collected from 236 paper-based surveys that were filled out by coffee-drinking and margarine-eating students at Lund’s School of Economics an

This thesis set out to explain the emergence of production units that favour harsh working conditions in the garment industry of Athens. A neo-Marxist political economic approach was used in order to trace the causes of this emergence over the last fifty years and explain the transitional period from Fordism to flexible regimes of accumulation. The hollowing out of the Welfare State in favour of N

Purpose: Nurses constitute a key group to focus on due to their close proximity to the core of health care, the patient. We aim to understand the care discourse in the practice of nursing within public health care organizations, and its coexistence with the current marketization discourse promoted by the New Public Management paradigm. Our intention with this approach is not only to nuance and pro

Good Night, Mr. Tom (1981) by Michelle Magorian is a children’s book about a British boy called Will, who gets a better life when he is evacuated during World War II. He comes from a poor home where he has been severely abused by his mother. In contrast, he is healed and taken good care of in the countryside by the old recluse Tom who even risks his life for him. In books and articles describing t

Oskarshamn 3 has undergone a power uprate from 110% to 129.1% of original reactor thermal output in recent ended project PULS (Power Uprate with Licensed Safety). The main objective of this thesis have been to identify deviations in the power plant, explaining the differences in power output between designed and achieved power output after PULS. The investigation has been conducted with the use of

The importance of design in order to accentuate a market position becomes increasingly important in the commercial vehicle sector. As a result, the company leading the pack in terms of design and styling is facing immense imitation from western competitors as well as commercial vehicle manufacturers from emerging markets. In response, the company has adopted a strategy of using design protection o

Denna studie har för avsikt att visualisera och förklara variationer och mönster i välmående i distriktet Hambantota i södra Sri Lanka. Detta görs genom att använda en stor intervjudatabas från distriktet med frågor och svar om subjektivt välmående och andra utvecklingsfaktorer och sammankoppla denna med en tillgänglighetsmodell. Denna modell är utvecklad i ett Geografiskt Informationssystem (GIS)This study tries to visualise and explain variations and patterns in well-being throughout the Hambantota District in southern Sri Lanka. This is accomplished by using a large interview database with questions and answers on developing factors and subjective well-being and linking this to a model of accessibility. The accessibility model was developed in a Geographical Information System (GIS) as

This paper will gain better insights of how to calculate the hedge ratio to reduce the basis risk and protect against the price volatility, which is caused by the mismatch between the spot and future prices. This will be done by calculating the time-varying hedge ratio for the Colombian mild Arabica coffee, using two BGARCH models, the diagonal BEKK and diagonal VECH. Four different hedging strate

I Skelleftefältet finns idag runt 85 kända VHMS-fyndigheter, i Kristinebergsområdet finns fem av dessa fyndigheter, en av dem är Rävliden. Berggrunden består mestadels av meta-vulkaniter med ryolitisk komposition samt en meta-sedimentär vulkanisk bergart. Skelleftefältet har genomgått åtminstone två metamorfa event. Detta har resulterat i storskalig veckning av området. Fyndigheten i Rävliden liggIn the Skellefte district today there are about 85 known VHMS-deposits, in the Kristinebergs area there are five known deposits, one of them being Rävliden. The supracrustal rock primarily consists of metavolcanic rock of rhyolitic composition and also metasedimentary volcanic rock. The district has gone through at least two metamorphic events. This resulted in the presence of large scale folding.

Syfte: Uppsatsens syfte har varit att studera de fyra svenska storbankernas ersättning till de verkställande direktörerna under perioden 2003 till 2012, och undersöka förändringar och trender med teori. Metoden som användes för att undersöka de verkställande direktörernas ersättningar var en dokumentstudie. Den teoretiska referensramen består av intressentmodellen och agendasättningsteorin och det

Purpose: The purpose of this study was to investigate how theories regarding core values and cultural shifts could contribute to the segmentation research field. The aim of this study was further to investigate how to attract an additional segment without loosing the original target audience. To exemplify we did a case study regarding whether it is possible for, an existing brand operating in the

Syftet med detta examensarbete är att klargöra vilka skatterättsliga konsekvenser ett ackord får för de personer som omfattas av ackordet. Ackord är en överenskommelse, som antingen sker frivilligt eller tvångsvis, mellan gäldenären och en eller flera av hans borgenärer. Innebörden är vanligtvis nedsättning av gäldenärens skulder, eventuellt kombinerat med betalningsanstånd eller andra lättnader The purpose of this thesis is to clarify and examine the tax consequences of composition settlements for those persons to whom the arrangement applies. The various forms of compositions are agreements between a debtor and his creditors, which can be entered into voluntarily or compulsorily depending on the type of composition. The significance of a composition settlement is generally a reduction

The ecological status in lake Risten, Sweden, is important in many ways. The lake is with its size a huge resource for recreation all around the year, since it provides good opportunities for activities like swimming, fishing and camping. Lake Risten is the first big lake in the river system downstream the deposits of the former copper mine in Bersbo, which has been affecting its downstream recip

Abstract The aim of this study was to describe and analyze the church’s social work, with socially vulnerable individuals, in a municipality in the southern part of Sweden. The church of Sweden has a history of social work because it was a state church until 2000. Since the separation it has been defined as any other faith-communities. Therefore this study includes other faith-communities within

The postmodern western society has influenced the labour market, which is now said to become increasingly similar to the contemporary consumer market. Furthermore, a new generation, Generation Y, has emerged on the labour market and contributes to this development. The changing labour market has forced companies to find new ways to develop a strong employer brand in order to attract, motivate and

Polisens användande av Facebook som en informationskanal startade under 2011 och har stundtals varit ett omdebatterat ämne. Uppsatsen undersöker hur olika inlägg förhåller sig till riktlinjer ifrån polisen och e-delegationen samt vilka avvikelser från dessa riktlinjer som förekommer. Dessutom undersöks latenta funktioner av polisens Facebook-användning. Det empiriska materialet består av olika Fac

CSR är bara kostnader, det bidrar inte till någon ekonomisk förtjänst! Det menar kritiker som anser att CSR bara är slöseri med aktieägarnas kapital. Tvärtom, menar förespråkarna, som hävdar att CSR och hållbarhet är nödvändigt för företagens konkurrenskraft och lösningen för att uppnå långsiktig lönsamhet. Genom att effektivisera resursutnyttjandet kan företag minska kostnader och på så sätt tjän