ABSTRACT Title: Ethical issues in neuromarketing Seminar date: 29th of May, 2013 Course: BUSN29, Degree project in Global marketing Authors: Egle Arlauskaite and Alexandra Sferle Supervisor: Annette Cerne Keywords: Neuromarketing, neuroscience, neuromarketing research, ethical issues, marketing ethics, ethical theories, ethical codes, textual analysis. Thesis purpose: The purpose of this study

Due to the current return of federal aspirations among European politicians in relation to the current economic crisis and integration dead end, this thesis is interested in examining if the United States of Europe, meaning a federal union of the Member States of the European Union (EU), would be a desired state of integration or if it is still a federalistic utopia. Using the theoretical approach

Min forskningsfråga är i vilken utsträckning rätten till abort är skyddad i Europarådets system, med fokus på rättspraxis från den Europeiska domstolen för de mänskliga rättigheterna. Teorier och förklaringsmodeller som används för att analysera policybeslut, lagstiftning och rättsfall gällande abort i Europarådet presenteras först. I korthet menar dessa teorier att det finns en strukturell diskrMy research question is to what extent the right to abortion is protected in the Council of Europe system, with a focus on the case law of the European Court of Human Rights. First, theories and models of explanation are presented that are used to analyse the policies, legislation and cases on the issue abortion the Council of Europe. In short, these theories state that there is a structural disc

Syftet med uppsatsen är att undersöka hur employer branding kan fungera som ett verktyg i syfte att attrahera IT-studenter som ska bli framtida unga IT-talanger. Detta kommer att besvaras med hjälp av fallstudie på ett svenskt IT-företag, i uppsatsen kommer vi att anta ett företagsperspektiv. Genom dokumentstudier och fyra stycken semistrukturerade intervjuer med anställda på IKEA IT har vi utvec

Syftet med studien är att undersöka tidigare beskrivna skillnader i psykisk ohälsa mellan barn med ADHD och kontroller samt hur denna ohälsa samvarierar med begåvning och kärnsymtom på ADHD. Relevant litteratur presenteras ur både ett internationellt och ett nationellt perspektiv. I studien ingår barn som utretts för ADHD inom barn och ungdomspsykiatrin (n=64) och barn från tre skånska skolklasserThe study aims to investigate the previously described differences in mental health among children with ADHD and controls and how mental health correlates with intelligence and core symptoms of ADHD. Relevant literature is presented from both an international and a national perspective. The study included children assessed for ADHD in a clinical setting (n = 64) and children from three school clas

The European Union protects parallel trade as one of the foundations of the Union. Although the pharmaceutical sector is more sensitive to parallel trade, no distinction is made for this specific industry. Thus, this thesis tries to cover parallel trade issues in pharmaceutical industry and assess whether there is room for justified restrictions of parallel trade within EU competition rules.

The aim of our study was to examine how the staff at community residences handles the residents’ right and ability to make choices and decisions regarding their health, in relation to their disability. We investigated this through semi-structured interviews. Our population consisted of 7 staff members from 4 different community residences, in 3 municipalities in Skåne, Sweden. We constructed an in

De senaste decennierna har människors mobilitetsmönster förändrats radikalt och numera reser människor mer frekvent än någonsin. Det delvis på grund av att flygbolags lojalitetsprogram uppmanar till en ökad rörlighet. Det har ur ett hållbarhetsperspektiv kommit att kopplas till en viss problematik, då människors ökade mobilitet även resulterar i ökade skadliga utsläpp för miljön. Det konkretiserar

During the last decade, several influential organizations have emphasized the importance of green investments. Furthermore, many advocators have claimed that green investments would be beneficial both for the labor market but also for the economy. These statements are both misleading and hazardous since they provide a biased picture of the reality. There is no doubt that our societies need to turn

Idealet om den kommunikativa stadsplaneringspraktiken blir allt framstående inom svensk stadsplanering. Det kommunikativa stadsplaneringsidealet som här-rör från Habermas teorier om det kommunikativa handlandet från och den kommunikativa planeringsteorin, ställer krav på stadsplanerarna att vara goda kommunikatörer. Genom observationer, dokumentanalys och intervjuer undersöks hur stadsbyggnadskont

By extending the neo-classical economic framework to a behavioral and financial literacy level this thesis intends to give a better understanding for how individuals make decisions concerning loans and savings. I find there is a broad support for the notion that these extensions can explain why some individuals are overindebted and accumulate insufficient savings for their retirement. As a direct

This paper investigates the price discovery mechanism in the Hang Seng Index markets. The analysis is based on the cross-market volatility spillover effects by using the daily sets of Hang Seng Index (HSI), Hang Seng Finance Index (HSFIN), and Hang Seng Index futures (HSCIS00). In order to testify the influence of 2007 financial tsunami on the volatility spillover effect, the study employs the vec

The relationship between Intellectual Property (IP), free movement of goods and competition law has always been complex. While IP safeguards an exclusive right that is territorial, the free movement of goods and competition principles aim to have free competition on the market and at first sight, they seem to be in conflict. Trademark rights works as a legitimate barrier for market entry and has t

The objective of this thesis is to provide a detailed introduction to the laws that affect cruise passenger rights when it comes to liabilities for passenger death and personal injury, and also to highlight some of the perils that can face passengers during a cruise vacation and provide a critical look at areas where there is room for the cruise industry and legislators to work together to insure

The aim of this masters’ thesis is to examine how libraries can better services for patrons with invisible disabilities. My hypothesis is that although libraries are legally obliged to pay special attention to persons with disabilities, in reality the special needs of persons with invisible disabilities are often ignored. Invisible disabilities are disabilities that are not immediately apparent. T

This research investigates the effect of stock liquidity on credit default swap spreads. The relationship between stock liquidity and CDS spreads is tested empirically using a panel data of 82 companies spanning a period of 64 months. To ensure the accuracy of our findings, we use three proxies for stock liquidity, namely the bid-ask spread, Amihud illiquidity measure and the turnover ratio. When

The purpose of this study was to examine in which way people with current or past experience of substance abuse describe their relationship to alcohol. There is a general point of view in the society about the people with an addiction problem. The perspective concerns that this group of inhabitants "must" live with complete abstinence from alcohol and drugs in their lives. The study was

Author: Mia Nelson Kurdve & Malin Törneld Title: “It’s up to each and everyone. But at the same time…” - A study about social workers’ approach to alcohol, when working with substance abuse. (Translated title) Supervisor: Hanna Wittrock Assessor: Malinda Andersson The purpose of this paper is to investigate if there are differences and contradictions between alcohol norms in society in genera

Globalization has brought numerous benefits to the world economy in general. On the one hand, it has contributed by giving opportunities and improving the quality of life of many people. It has also boosted some local markets in developing countries by giving local people employment as well as increasing their GDP, due to the fact that a vast amount of natural resources are found there. From the “

My essay is about the Danish Radio Concert House, a building for the Danish National Symphony Orchestra in Copenhagen. The architect Jean Nouvel started the project in 1992, and the building was finished in 2009. When Nouvel started to plan the Concert House, the area around the building location consisted of nature and wasteland. Usually Nouvel uses genius loci, the special history and context