Content is King! How Employer Brands Meet the Content Expectations of Young Talents in Social Media
The purpose of this thesis is to unveil in how far organisations' Employer Branding efforts, concerning Social Media content, meet the expectations of Young Talents. The outcome will aid employers in attracting and retaining Young Talents in their organisation. The theoretical framework of the thesis deals with the three key concepts Employer Branding, Social Media and Young Talents. The con