A transformative journey from linear to circular business models of a First-tier Supplier in the marine leisure industry. A Volvo Penta case
More and more companies are adopting Circular Business Models (CBMs), which can serve to foster a sustainable transition towards a Circular Economy (CE). Nonetheless, much of the CBMs adoption-related research in academia has a focus on end-user facing companies, which have direct access to final end-users, to whom they sell a complete product. However, a significant role in such settings is playe