Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap.Original/Value: This paper contributes to the narrow body of research on a complex phenomenon: brand activism and customers’ perception. It presents a new framework for analysing the relationship between the brand vision and brand image. Furthermore, it compares and contrasts the brand activism of two different fashion companies.

In 1993, Per Bak and Kim Sneppen proposed a model of co-evolution between species, where survival of a particular species affects the survival of its neighbouring species. In the discrete case of the model, each species, or an entry in a set with periodic boundary conditions, is an element x_i ∈ {0, 1}, in the set of size N, where x_i represents the fitness. An entry of the least fitness is chosen

Working from home, previously framed as the same concept as teleworking, is a practice that had already increased in the past decades, but the current health crisis (SARS-2 COVID19) exacerbated the number of home workers all of a sudden (Popovici & Lavinia, 2020). Thus, many workers were forced to manage the boundaries between work and home without experience nor the physical boundary that is

A Tale of Two Proteins: SepF2 and SepF3 You might have heard of antibiotic resistance, which is one of the biggest public health issues of our time. In addition to the measures that should be taken at all levels of society to combat this issue, research to identify new antimicrobial targets to alleviate the rapid emergence of antibiotic resistance has become crucial. Cell division proteins in bac

What does Candida have in common with vaginal microbiota? We share our body with millions of microbes, which share a common space and interact tightly. All the interactions between them are important for keeping a good microenvironment. However, there is always a disruption of what should be otherwise a comfortable place to live. Such changes can be subtle or can affect entire communities of micr

Research Problem and Objectives: Bangladesh is one of the most vulnerable countries in the world to climate change. Over the last years, scholars have discussed that climate change has disproportionate impacts on people as the result of their social, political and economic conditions. Such an argument has led to the inclusion of gender in the climate change debate. However, gender in the climate c

Källsortering är en viktig process för att kunna spara på jordens resurser. Genom källsortering kan våra naturresurser komma in i ett kretslopp där de återvinns eller återanvänds. Syftet med denna studie är att genom kvantitativ enkätundersökning ta reda på hur man kan motivera villahushållen i Helsingborg Stad till bättre källsortering och minskade avfallsmängder genom en mobilapp. Som framtida i

This thesis used Feminist Critical Discourse Analysis to study femvertisements communicated by Social Media Influencers on Instagram. A critical perspective was adopted to study the convergence of advertising and feminism in the context of social media. The aim of the study was to explore the prevalent discourses of female empowerment, the main component in femvertising, and how existing discourse

Vad är det minsta ni någonsin har mätt? Vad är den snabbaste händelsen ni någonsin observerat? Kanske har ni haft turen att studera naturen omkring er med hjälp av ett mikroskop, kanske har ni sett en "slow motion" film av explosioner som sker på endast en bråkdel av en sekund. Finns det någon begränsning på hur små objekt vi kan mäta, på hur snabba händelseförlopp vi kan observera? På In the search for a better understanding of the fundamental nature of the atom, the development of femtosecond pulsed laser sources has opened up for many applications, in particular in time-resolved physics. For many of those, like the generation of attosecond pulses through high-order harmonic generation, high intensity is needed and the quality of the beam is a critical factor. Most commonly,

Due to the industry 4.0 paradigm shift, manufacturing and pro-duction industries are focusing on Predictive maintenance (PdM) to increase production efficiency and maintenance strategies. Also, adopting data-driven approaches to implement PdM as a result of increased data usage and exchange. However, facing technical and non-technical challenges. Previous studies majorly concentrated on technologi

A Jacobian free multigrid preconditioner for linear problems arising from Implicit Discontinuous Galerkin (DG) discretizations is implemented. The preconditioner is based on a multigrid method for a low order Finite volume (FV) discretization on a subcellgrid. L2-projections are introduced as a strategy to translate between the discretizations. Numerical tests on advection dominated linear advecti

This 30 credits master degree project focused on creating a product design with the aim to expand Arduino’s maker community to reach young girls. The goal was to design a wearable merchandise for Arduino #include, which would inspire girls to explore STEM and learn about technology and programming. Arduino is a open source hardware company and Arduino #include is an inclusivity programme to celebr

Syftet med föreliggande studie är att undersöka vilka faktorer som gymnasieelever från ett estetprogram upplever som viktiga för att skapa eller underhålla motivationen till att fortsätta musicera efter gymnasietiden. Undersökningen har genomförts i form av en kvalitativ metod genom intervjuer av tidigare elever från estetprogram som, på professionell eller amatörnivå, har fortsatt med musiken eftThe purpose of this study is to investigate which factors are perceived as important to high school students with a music profile in order to create or maintain the motivation to continue to play music after high school. The investigation has been carried out using a qualitative method through interviewing former students that have studied a music profile in high school and there after continued p

I sommarstaden Halmstad, vid ett ofta stämningsfullt Lilla torg, ligger kvarteret Karl XI som idag är en parkeringsplats och den sista obebyggda marken kring torget. Halmstad växer och förtätas, som många andra svenska städer, och kommunen har nyligen antagit en ny detaljplan för kvarteret som möjliggör en större byggnad innehållande kommersiella ytor, kontor och även bostäder. Lilla torg är det fIn the summer town of Halmstad, by an often atmospheric Lilla torg, is the quarter of Karl XI, which today is a parking lot and the last undeveloped land around the square. Halmstad is growing and becoming denser, like many other Swedish cities, and the municipality has recently adopted a new detailed plan for the neighborhood that enables a larger building containing commercial areas, offices and

Batch high-shear mixers are used in a variety of different processing industries,such as the pharmaceutical, chemical and food industries. One company that utilize this type of mixers is Tetra Pak. High-shear mixers can be used for many different mixing scenarios, but only liquid-liquid mixing is discussed in the thesis. The batch high-shear mixer is constructed with a rotor-stator at the bottom o

Denna kvalitatia studie belyser, med bakgrund av Covid-19 pandemin hur ämneslärare kan motivera elever samt bibehålla deras intresse när undervisning sker över en digital lärportal. Pandemin tvingade Sveriges gymnasieskolor att periodvis från mars 2020 till april 2021 gå över helt eller delvis till distansundervisning. Studien förklarar hur lärare uppnår positiva studieresultat genom att anpassa s

Lipids in the presence of a solvent can through the process of self-assembly form a number of phases referred to as Lipid Liquid Crystalline (LLC) phases. The inverse hexagonal, inverse bicontinuous cubic phases and sponge phase are examples of LLC structures that have been studied and used in drug delivery settings or food applications. For this project the focal point will be the sponge (L3) pha

Background: Cardiovascular disease is common and it is therefore important to have tools to investigate pathophysiology and normal physiology of the cardiovascular system. One such tool is using cardiovascular magnetic resonance in order to measure blood flow in vessels, particularly while the participant imaged is exercising. This enables studying the blood flow during exercise which is especiall

There is a dramatic apocalyptic prophecy in Isaiah 34 that contains many strange animals and creatures, and the question is: why are they lurking there in fire, smoke and darkness? This thesis aims at examining the meaning of these beings using traditio-historical criticism and key word and image analysis, in an attempt to understand Isaiah's reason for using them in the biblical context. The

My project sets off in the exploration of public spaces and new programmes emerging after the COVID-19 pandemic. The way we look at functions such as offices and retail has changed a lot during the past year. How will an office function compared to working from home? How will stores and retail function compared to e-commerce? I believe that the way we use these programmes will change, and togeth