Aftermarket Strategy from the Perspective of a Heavy-Duty Powertrain Component Manufacturer
Background This thesis was initiated to meet the needs of Alfdex, a truck component manufacturer, to investigate the company’s possibility for expansion onto the US aftermarket. To this end the market and the company are to be examined and analysed to give the foundation for making this strategic decision. Purpose To explore the aftermarket of a product and to use this to construct an aftermarket