Sustainability and Precious Care in Tourism Lifestyle Enterprise : TEFI10 Conference 3-6 June 2018 Pyhätunturi, Finland
In modernity’s tourism, nature is just a resource. In modernity, enterprises exploit human and natural resources, churning out products to feed the modern desire to consume. In the process, people and nature are carelessly ‘used up’. Thus, Brundtland’s famous exhortation for sustainable development (Brundtland, 1987) remains unheeded, and the rhetoric of sustainable tourism (Bramwell & Lane, 1