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Closer to a win-win situation? Changes in the salespersons-customer relationship when implementing value-selling

Value selling is often presented to be the most profitable and competitive sales practice in business markets. This paper argues that the relevant theory does not consider the consequences of introducing value selling for the relationship between the individual salesperson and buyer. This is problematic since the literature assigns most responsibilities within value selling to the salesperson. The

Evidentiality in Akha

In the Akha language - a Tibeto-Burman language - marking of evidentiality is obligatory. The evidential system marks whether a statement is based on factual knowledge or inferred from seeing, hearing or feeling. It also marks whether the speaker makes a statement without being asked or as a result of a question or a reaction to something happening. The evidentials are marked by high tone for non-